We’ve seen the mustachioed Western Emmet as the GameSpot pre-order for The LEGO Movie Videogame, but if you’d rather catch him in his pajamas with a wink expression (’cause who wouldn’t), you’re in luck! Regal Cinemas are offering this minifigure as a bonus if you go see the movie at their theater in 3D. Hopefully Emmet will still be sporting his cowlick hair piece that I’ve grown to love.

Thanks to othertoe for the info.