At a special event on the other side of the globe the company’s LEGO House, The LEGO Group held a special reveal with partner Bugatti for their newest entry in their LEGO Technic Supercar series, the Bugatti Chiron. This 3,599 piece set is $50 more than the $299 Porsche set at $349.99 USD.
Personally speaking, I’m not a huge fan of the Chiron. And call me crazy, but I think the LEGO model looks better than the real thing. You can get your hands on your own 42083 Bugatti Chiron set starting June 1… waitasecond, that’s today! It should be on Brand Retail shelves as soon as they open if you’d rather go pick one up right away. The US product page is not live right now, ’cause they’re probably sleeping, but the UK product page is live and orderable.
LEGO provided a whole slew of pictures. The “Lifestyle” ones are hilarious. They are below, followed by the official press release, and the official product decription below that, and finally some product videos.
All Of The Pictures, All 70 Of Them
Official Press Release
REVEALED: THE NEW LEGO® TECHNIC BUGATTI CHIRON
Where art, engineering and bricks combine
Billund, 1st of June 2018. LEGO Group and Bugatti Automobiles S.A.S. have today revealed the new LEGO® TechnicTM Bugatti Chiron. The 1:8 scale super car will be available from June 1.
The LEGO® TechnicTM Bugatti Chiron model brings together the iconic design heritage of the French ultra-luxury car brand and LEGO TechnicTM elements, with a reimagined version of the latest cutting-edge super car from Molsheim.
The new model was unveiled at LEGO House at the company’s headquarters in Billund by Niels B. Christiansen, CEO of the LEGO Group, and Bugatti President Stephan Winkelmann. The 1:8 scale LEGO® TechnicTM Bugatti Chiron will be available from June 1, only at all
LEGO® stores and shop.LEGO.com, then all retailers globally from August 1, 2018.
The model encapsulates the magic, power and elegance of the Chiron, unveiled to the world two years ago and now brought to life in LEGO TechnicTM form, offering a unique, authentic building experience for car enthusiasts and LEGO fans of all ages.
Niels B. Christiansen, CEO of the LEGO Group said:
“I am very excited about this new model. Our LEGO designers have done an amazing job capturing the details of this iconic Bugatti design. It truly stands as testament that with LEGO bricks you can build anything you can imagine, and an example that with LEGO TechnicTM, you can build for real. It’s a huge model that I can’t wait to start building myself. I’ve always been passionate about engineering and this model’s details and design are truly fascinating.”
Stephan Winkelmann, President of Bugatti Automobiles S.A.S.:
“Thanks to their proven design and technology expertise, the LEGO Group and Bugatti are the epitomes of their brand segments. The LEGO TechnicTM model of the Bugatti Chiron is an expression of this perfect relationship. I am impressed at the precision and refinement with which our super sports car has been translated into the LEGO world and I am sure that fans of both LEGO bricks and Bugatti will love this product.”
The 1:8 scale LEGO® TechnicTM Bugatti Chiron replica model – measuring over 5” (14cm) high, 22” (56cm) long and 9” (25cm) wide and featuring 3,599 pieces – is packed full of intricate details and immersive touches. These include aerodynamic bodywork with an active rear wing, spoked rims with low-profile tires, detailed cockpit with movable paddle gearshift, and detailed W16 engine with moving pistons.
Open the doors and you’ll discover that there’s more to the cockpit than first meets the eye, featuring a LEGO TechnicTM 8-speed gearbox with paddle gearshift and a steering wheel bearing the iconic Bugatti emblem.
Each individual model comes personalised with its own unique serial number, carefully stored under the hood to unlock special content on LEGO.com/technic. The set also features a speed key which enables you to switch the active rear wing from handling to top speed position.
Hidden discreetly under the hood, you will also discover an additional authentic Bugatti Chiron detail – the stylish Bugatti overnight bag.
Staying true to Bugatti’s heritage, the model features the classic duo-tone blue color scheme reflecting the brand’s signature colour, and a set of identifiable stickers for additional detailing and authenticity of the build.
Delivering a final ’artistic’ touch, the set comes enclosed in an exclusive box and includes a ’coffee table’ style collectors booklet with comprehensive building instructions. Fans can also dive deep into the inspiration behind the design with series of nine exclusive podcasts featuring Bugatti and LEGO experts.
Available from LEGO® stores and shop.LEGO.com from June 1, 2018
Notes to Editors
LEGO® TechnicTM Bugatti Chiron
• Age 16+
• 3,599 pieces
For further information and imagery, please contact the UK LEGO press office: [email protected] / 020 3128 6600
About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world’s leading manufacturers of play materials.
Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.
LEGO, the LEGO logo, the Minifigure, DUPLO, BIONICLE, LEGENDS OF CHIMA, DIMENSIONS, the FRIENDS logo, the MINIFIGURES logo, MINDSTORMS, MIXELS, NINJAGO and NEXO KNIGHTS are trademarks of the LEGO Group. ©2018 The LEGO Group.
About Bugatti Automobiles S.A.S
Bugatti Automobiles S.A.S. is the manufacturer of the ultimate production super sports car. Since it was established in 1909, the French luxury brand has had its headquarters at Molsheim, Alsace, where 450 Veyrons were produced from 2005 to 2015 and where the new Chiron, which is limited to 500 cars, is being hand-crafted today. The Chiron is not only designed for maximum speed but also meets the highest possible demands in terms of luxury, comfort, everyday drivability and durability. The Chiron combines the best in all these areas which makes it the world’s most complete super sports car and a unique concept.
The brand, which has been part of the Volkswagen Group since 1998, has 34 dealers and service partners in 17 countries in Europe, North America, the Arabian Peninsula and Asia/Pacific. www.bugatti.com
Official Product Description
42083 LEGO Technic: Bugatti Chiron
Ages 16+. 3,599 pieces.
US $349.99 – CA $399.99 – FR 379.99€ – DE 369.99€ – UK £329.99 – DK 3199DKK
*Euro pricing varies by country. Please visit shop.LEGO.com for regional pricing.
Discover the Bugatti Chiron!
Build, experience and display this quintessential super sports car, featuring aerodynamic bodywork with an active rear wing, spoked rims with low-profile tires, and a detailed cockpit with movable paddle gearshift.
Celebrate innovative engineering and design from one of the world’s most prestigious car manufacturers with this magnificent LEGO® Technic 42083 Bugatti Chiron model. Developed in partnership with Bugatti, the model captures the magic of the iconic supercar with its gleaming aerodynamic bodywork, logoed spoked rims with low-profile tires, detailed brake discs and W16 engine with moving pistons. Open the doors and you’ll discover an elaborate cockpit, featuring a Technic 8-speed gearbox with movable paddle gearshift and a steering wheel bearing the Bugatti emblem. Insert the top speed key to switch the active rear wing from handling to top speed position or lift the hood to reveal a unique serial number and a storage compartment containing a stylish Bugatti overnight bag. A classic Bugatti duo-tone blue color scheme reflects the brand’s signature color, and a set of cool stickers for additional detailing adds the final touch to this exclusive model! The set is delivered in luxurious box packaging and includes a color collector’s booklet with comprehensive building instructions
• Exclusive 1:8 scale LEGO® Bugatti Chiron replica model with a wealth of luxurious features, including aerodynamic bodywork with an active rear wing, spoked rims with low-profile tires, detailed brake discs and a W16 engine with moving pistons.
• Open the doors to access the detailed cockpit featuring a LEGO® Technic 8-speed gearbox with movable paddle gearshift and a steering wheel bearing the Bugatti emblem.
• Insert the top speed key to switch the active rear wing from handling to top speed position.
• Lift the hood to access a compact storage compartment containing a stylish Bugatti overnight bag.
• Check out the detailed W16 engine with moving pistons.
• Includes a unique serial number located beneath the hood.
• Comes with a classic Bugatti duo-tone blue color scheme that reflects the brand’s
signature color, plus a set of cool stickers for additional detailing.
• Delivered in luxurious box packaging.
• Includes a color collector’s booklet with comprehensive building instructions.
• This LEGO® Technic model is designed to provide an immersive and rewarding building
• Bugatti Chiron measures over 5” (14cm) high, 22” (56cm) long and 9” (25cm) wide.
Available from LEGO® stores and shop.LEGO.com from June 1, 2018.
LEGO, the LEGO logo and the Minifigure are trademarks of the LEGO Group. ©2018 The LEGO Group. All rights reserved.
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