Tag: VIP Program

  • LEGO Family Buys Merlin Entertainments

    LEGO Family Buys Merlin Entertainments

    The family that owns The LEGO Group made an offer to Merlin Entertainments to buy the company for £4.8bn. The deal will include all of Merlin properties which include LEGOLAND, Madame Tussauds, and Pepa Pig World of Play.

    The LEGO Group initially owned the LEGOLAND theme parks, having starting them up during the late ’90s. They then sold off that division to Merlin as part of a financial restructuring. Now it seems they want to bring it back in-house.

    There will be some time before the deal is finalized as it will have to go through regulatory oversight, but at this stage it doesn’t seem like anything would stop it from moving forward.

    I think the biggest impact it will have for the average joe is that earning and using VIP points at a theme park or Discovery Center may now become a reality.

  • The First VIP Black Card Offer Is Double VIP Points On LEGO Star Wars For All Of February

    The First VIP Black Card Offer Is Double VIP Points On LEGO Star Wars For All Of February

    Update: Just to be clear, I have not received my black card yet. Supposedly, they will take up to 12 weeks for delivery of the physical card. You do not need to have the card in your possession to take advantage of it. Their system already has you flagged as a black card carrying member.

    Just got an email with my first offer for being a VIP Black Card holder. The offer is double VIP points on all LEGO Star Wars purchases through the month of February. If you’re hoarding points and don’t care about deals, it’s certainly not a terrible offer. It is useful if you still haven’t pulled the trigger on some of the bigger sets, as those tend to not see a discount as often. But when you can get a lot of stuff at 20% off, the value proposition of what amounts to be a 5% bonus is a hard sell.

    I’m assuming the points will be applied after your order ships as they show regular point amounts throughout the check out process.

    This is just the beginning of the program, and it would certainly be bad planning to do the best promotions first. So I look forward to seeing what else they have going on for the rest of the year for black card holders. The black card was only available to those purchasing the UCS Falcon during the calendar year of 2017 directly from LEGO Shop@Home or brand retail locations.

    I’m stilling waiting for my wheels…

  • LEGO Shop@Home Promotions For March

    30242 Republic Frigate

    March has arrived and LEGO Shop@Home has a little break for us to enjoy:

    • Free shipping! Enjoy free shipping on all orders $75+ in the US & £50+ in the UK until the 15th of March.
    • FREE 30242 Star Wars Republic Frigate! With any $50/£50 Star Wars purchase until March 31st.
    • Keep in mind:

    • Double VIP points! Starts March 25th and runs until April 8th.

    You’ll just have to decide what you want more, FREE shipping or 2X VIP points. You can click the pic above to hit up FBTB’s landing page and start your shopping. As always, we thank you for your continued support.

  • LEGO Brand Retail Black Friday Event, Exclusive Holiday Set

    LEGO Brand Retail Black Friday Event, Exclusive Holiday Set

    Forum member that guy received his invitation for LEGO Brand Retail’s Black Friday event. The Black Friday event is a special sales event held by the LEGO Brand Retail stores where a select number of customers are invited to shop at the store during special hours. It is still a mystery as to how LEGO chooses which customers to invite. The only distinction that shopping at a retail location versus online are the pull cards. The details he was able to glean are as follows:

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  • October VIP Double Points

    Just a reminder, the LEGO VIP Program is offering Double VIP Points on all purchases at a LEGO Store, through S@H or over the phone, starting tomorrow. Promotion runs October 1st-31st.

    Now would be a good time to buy that expensive set you’ve been putting off. The UCS Imperial Shuttle, for example, can land you over 500 VIP points!

    Be sure to check the forums to discuss your hauls.