Yes, this set was announced weeks ago. I had forgotten this post was in draft state and in talking with Nick tonight, he reminded me of it. Normally I wouldn’t post such old news but there is a reason I’m finally getting to it now. This is sort of a lead-in to a feature article we are working on that will be published hopefully this weekend. Stay tuned.

And can I just say that the LEGO Designer Video is hilarious? They are obviously trying to hype up the set and at the same time covering up the fact that it is more or less a straight re-release. “The roof was hard to do at a 45° angle.” Really? Was it that hard to do considering it was already done before? Right….

10249 Winter Toy Shop will run you $79.99 for 898 pieces, a full $20 more than the original at $59.99 for 70 pieces more and an amazing 45°-angled roof. You can expect to buy the set starting October 1st at LEGO [email protected] with VIP Early Access starting next week on September 16th. More images below the fold.

10249_Prod 10249_Front_12 10249_Front_11 10249_Front_02 10249_Front_01 10249_Callout 10249_box5_na 10249_box3_na 10249_box1_na 10249_Bottom_04 10249_Bottom_03 10249_Bottom_02 10249_Bottom_01 10249_Back_14 10249_Back_13 10249_Back_12 10249_Back_11 10249_Back_09 10249_Back_08 10249_Back_06 10249_Back_03 10249_Back_01

10249 Winter Toy Shop

Ages 12+. 898 pieces.

US $79.99 – CA $99.99 – DE 69.99€ – UK £59.99 – DK 599.00 DKK

*Euro pricing varies by country. Please visit shop.LEGO.com for regional pricing.

Enjoy the holiday season with the Winter Toy Shop!

Welcome to the Winter Toy Shop! The holiday season has arrived and the toymaker is busy finishing off his latest creations! Outside, children ski and snowboard, and a freshly built snowman sparkles in the light that shines from the toyshop tower. Help decorate the huge tree that stands at the center of the square, play with the curious kitten on the cozy wooden bench or join in with the carolers beneath the ornate streetlamp. This charming set also features a ladder, trees in various sizes, jack-in-the-box, a toy biplane, helicopter, rocket, train, race car, truck, robot, tugboat, teddy bear and a wrapped gift. Have fun building this enchanting winter wonderland! Includes a snowman and 8 minifigures with assorted accessories: a male caroler, female caroler, a woman, 2 men, 2 boys and a girl.
• Includes 8 minifigures with assorted accessories: a male caroler, female caroler, a woman, 2 men, 2 boys and a girl
• Features a toyshop, large Christmas tree with decorations, ladder, bench, ornate streetlight, carrot-nosed snowman and a cat
• Toyshop features a LEGO® light brick, cash register, clock, chair, table, tools and a ladder
• Accessories include a wrapped gift, snowboard, skis, 5 wreaths, 2 sets of strings lights, 2 top hats, 2 carol songbooks and 10 toys, including a jack-in-the-box, a toy biplane, helicopter, rocket, train, race car, truck, robot, tugboat and a teddy bear element
• Also includes trees in various sizes and snow elements
• Light up the toyshop tower with the LEGO® light brick!
• Decorate the Christmas tree!
• Enjoy the holiday season with this fun, festive model!
• Winter Toy Shop measures over 6” (17cm) high, 7” (19cm) wide and 3” (10cm) deep
• Christmas tree measures over 5” (15cm) high, 4” (11cm) wide and 4” (11cm) deep

Available for sale directly through LEGO® beginning
October 2015 via shop.LEGO.com, LEGO® Stores or via phone:
US Contact Center 1-800-453-4652
CA (English) Contact Center 1-800-453-4652
CA (French) Contact Center 1-877-518-5346
European Contact Center 00-800-5346-1111

LEGO, the LEGO logo and the Minifigure are trademarks of the LEGO Group. ©2015 The LEGO Group. All rights reserved.