I attended the release party at the Glendale, CA LEGO Store. It was good to see a crowd of kids and adults alike, the line even extended outside the store. The store was offering a free poster with a purchase of the book. There were giveaways and trivia contests and I think one of the prizes was a special 10.10.09 t-shirt which I wasn’t able to get a pic of. Darth Vader was on hand along with a Stormtrooper and a Tusken Raider for photo opportunities. Some kids even had them autograph their copies of the book which I found extremely puzzling. All in all, I think everyone had a good time.
If you have pictures of the event from your release party, I invite you to add them to the FBTB: flickr outpost