Every year at Toy Fair, the attendees of the Collector Event each get a goodie bag filled with press releases, a retailer catalog, and, of course, the premium giveaway. For this year’s premium item, the focus is on the Star Wars Miniland area debuting at LEGOLAND CA next month on March 31st. You get this box:
I attended a press event today at LEGOLAND California. It began with the president of LEGOLAND giving an update on the parks attendance, the plans for 2011 for new areas of the park, etc etc. It was all very ho hum until he was interrupted by the lights going out, and the Star Wars theme music blaring out of the speaker system. Finally, I thought, he’s going to announce what I was waiting for the whole morning, that Hero Factory was getting a new area in the park that Miniland would get a new, permanent Star Wars themed area. Scheduled to open March 31, 2011, LEGOLAND California will be the first theme park to feature a Star Wars theme miniland area, to be followed by LEGOLAND Deutschland and LEGOLAND Billund.
Unfortunately they didn’t have any of the actual models on display, so I snapped some pics of the promotional posters that were on stage during the event that had some of the models pictured:
R2 and Chewie were there:
The press kit has some promo pictures of the model builders building some of the… models… :
Afterwards, I was lucky enough to enter the Model Shop that’s adjacent to Miniland and Gary McIntire showed a few of us a model of miniland Han on Tauntaun and a miniland Boba Fett that Gary designed:
Excited? I frakkin’ am.
You can read the official press release after the jump.
Check out Joel Baker‘s gorgeous white Slave 1, a companion piece to the Ralph McQuarrie-inspired white Boba Fett minifig:
