Going to Comic Con? You may be interested in some of the panels where LEGO has a presence:

Thursday, July 22
2:30-3:30 BrickJournal: Looking at the LEGO Community— In the past decade, a community of adult LEGO builders has sprung up and created models, websites, and even conventions. The staff of BrickJournal, the magazine for LEGO enthusiasts of all ages, invites you to take a look at the community (and what it builds) at this presentation, with Brandon Griffith (top LEGO builder), Jonathan Bender (author of LEGO: A Love Story), Nathan Sawaya (LEGO certified professional builder), and Jim Foulds (community operations manager for the LEGO Group). The panel is moderated by BrickJournal editor Joe Meno. There will be a Q&A afterward, so if you have any questions about the community, events, builders, or even the LEGO company, this is the place to be! Room 7AB

Friday, July 23
10:00-11:00 DK Star Wars: From Banthas to X-Wings— In 2010 DK Publishing is releasing several Star Wars titles, including Star Wars Year By Year; Star Wars Blueprints: Rebel Edition; Star Wars Clone Wars Character Encyclopedia, and LEGO Star Wars Brickmaster. A panel of authors (Ryder Windham, Daniel Wallace, Gus Lopez, Pablo Hidalgo) and illustrators (Chris Reiff, Chris Trevas) provide a behind-the-scenes look at the making of these books. Everyone who attends will be entered to win one a DK Star Wars library! Room 7AB

Sunday, July 25
11:30-12:30 LEGO Universe Building Creativity Show & Tell— Take an in-depth look inside the creative process of bringing LEGO worlds to life through storytelling and fan collaboration, to create a truly unique MMOG. Six LEGO Group and NetDevil panelists discuss their roles in the development of LEGO Universe, from senior directors to mega fans and builders. The panel includes Ryan Seabury (creative director), Mark Hansen (senior director), Chris Brubaker (media coordinator), Ryan Baier (videographer), and two representatives from the LEGO Universe Partners program. Room 5AB

1:45-2:45 Sneak Peek into the LEGO Group’s New Constraction Property: Hero Factory!— The LEGO Group, creators of the ever popular Bionicle franchise, is proud to present their new action constraction property: Hero Factory. Come meet the product designer, get a firsthand look at the products launching this fall, learn the back story on Hero Factory, get a sneak peek of the new TV show and see if you have what it takes to be part of the Hero Factory! Room 6DE