Had the above calendar image sent to me detailing the May the 4th details along with everything else going on in the month. Here are the relevant bits in a nutshell:

– April 30 75098 Assault on Hoth available at LEGO [email protected] and Brand Retail locations.
– April 30-May 4 get double VIP points on all LEGO Star Wars purchases.
– April 30-May 4 free The Force Awakens poster with any LEGO Star Wars purchase.
– April 30-May 4 free Exclusive First Order Stormtrooper minifigure with LEGO Star Wars purchase of $50 or more.
– May 1-31 VIPs get double points on 75139 Battle on Takodana and 75140 Resistance Troop Transporter
– May 9-10 get a LEGO Star Wars character card #1 Jango Fett.
– May 18-31 VIPs get early access to new D2C set.
– May 23-4 get a LEGO Star Wars character card #2 Zeb Orrelios.
– May 27-30 free Captain America’s Motorcycle polybag with $35 purchase or more.

LEGO also typically puts a selection of LEGO Star Wars items on sale with a modest discount. The freebies are the big news here and are usually the driving force in pushing product. If LEGO does what it usually does, the sale start on April 29th 9:00pm Pacific / 12:00midnight Eastern. More details to follow.