Announced today, LEGO is pulling back the curtain on their latest D2C model, 10242 MINI Cooper. Costing just $99.99 (USD), this 1,077 piece will be available starting August 2014. Look for possible VIP early bird access around mid July.

In addition to the usual assets, LEGO has partnered up with social media platform Tongal – which facilitates video content by crowdsourcing creative work through collaborative contests – and three very talented directors to create a series of tongue-in-cheek, spoof videos based on today’s car commercials.

Those three videos as well as the LEGO Designer video are available to view on our YouTube channel and are embedded at the bottom of this post.

10242_1to1 10242_right_03 10242_right_02 10242_right_01 10242_prod 10242_func_01 10242_front_02 10242_front_01 10242_box5_na 10242_box4_na 10242_IN_MA.indd 10242_box2_na 10242_box1_na 10242_back_09 10242_back_08 10242_back_07 10242_back_06 10242_back_05 10242_back_04 10242_back_03 10242_back_02

10242 MINI Cooper

Ages 16+. 1,077 pieces.

Take this MINI Cooper for a nostalgic drive down memory lane!

US $99.99 – CA $119.99 – AU $149.99 – DE 89.99€ – UK £74.99 – DK 799.00 DKK
*Euro pricing varies by country. Please visit shop.LEGO.com for regional pricing.

Experience the iconic MINI Cooper first hand, with its classic lines, detailed interior and fun picnic theme.

Take the iconic MINI Cooper for a drive! This beautifully crafted LEGO® brick replica of the classic MINI Cooper Mk VII is full of authentic details, from the classic green and white color scheme with white wing mirrors and racing stripes, to the opening doors, hood and trunk, sporty fog lights, detailed engine and separate spare tire compartment. You can even remove the roof to access a tan colored interior with patterned seats, veneer-style dashboard, turning steering wheel, and moving gearshift and handbrake. And of course, no MINI Cooper would be complete without a picnic basket and blanket, the perfect accessories for a cozy day in the countryside!

• Features opening doors, hood and trunk, spare wheel in separate compartment, detailed engine and 2 fog lights.

• Accessories include a picnic basket, bottle and blanket for nostalgic picnic theme.

• Authentic replica of the MINI Cooper Mk VII.

• Classic green and white color theme with white wing mirrors and racing stripes.

• Lift the hood to reveal the detailed engine.

• Remove the roof and access the detailed interior.

• Go on a countryside picnic with this iconic classic!

• MINI Cooper measures over 4” (11cm) high, 9” (25cm) long and 5” (14cm) wide.

Available for sale directly through LEGO® beginning
August 2014 via shop.LEGO.com, LEGO® Stores or via phone:

US Contact Center 1-800-453-4652
CA (English) Contact Center 1-800-453-4652
CA (French) Contact Center 1-877-518-5346
European Contact Center 00-800-5346-1111

LEGO, the LEGO logo and the Minifigure are trademarks of the LEGO Group. ©2014 The LEGO Group. All rights reserved.

The MINI logo, the MINI word mark and model designation are trademarks of BMW and are used under license.