The second holiday set for the 2014 season has been revealed, or received rather. LUGPol user len had the above pictured set included with his recent LEGO Shop@Home shipment instead of the expected 41006 Toy Workshop set. Parts 1 and 2 don’t really go together but this one should feel right at home in the larger Winter Village tableau.
Giz calls the set “Ice Skating.” I don’t know how they came up with that name cause it’s not printed anywhere on the box nor is there anything that resembles the title for me to throw into Google Translate. Also, I’m too lazy to investigate. It seems to be two small scenes crammed into one: a sledding scene and an ice hockey scene. And why that lamp post is there is beyond me because that girl is either playing ice hockey on a frozen lake like I used to do growing up or they’re actually in an ice rink, both places where a street lamp does not belong.
You can pick up this set as a free-with-purchase offer online or in-store starting Black Friday November 28th and is available until late Monday December 1 while supplies last.
Man, am I late to the party or what? LEGO is offering the first of two holiday promotional sets for October, 40106 Toy Workshop. Clearly, it’s an add-on to 10245 Santa’s Workshop. The stupid thing about this promotion is that you need to order $99 worth of LEGO for it to automagically show up in your bag. So just getting Santa’s Workshop ($69.99 MSRP) isn’t enough; you’ll need to tack on another 30 bucks worth of stuff. I totally get they want to maximize their revenues on promotions but it would make sense to me that the promotion should be “purchase $99 worth of product OR 10245 to get 40106″. But hey, I guess ideas like that is what makes me the angry blogger and not a marketing director. All hope is not lost, however, because if there’s one thing LEGO is great at, it’s making sure that there is no shortage of highlydesirablesets. Oh wait…
In any case, if the holiday set isn’t enough to get you to try and fill up a bag and pull the trigger, October is also double VIP points month, all month long.
The second set will be offered in November but only during Black Friday weekend from November 28th through December 1st. No doubt there will be some discounts available on some sets so stay tuned and, unlike this sales post, we’ll bring you the news when we get it.
Day 1 of the New York Comic Con has come to a close. And while I was unable to attend this year, Mos Eisley was going to be there so I tasked him to writing up a report. And here is what he came back with.
If you weren’t lucky enough to go to the Flat Iron event earlier tonight, you still have a chance to get the exclusive Tahu mask over at the LEGO booth. There are a total of 1,500 of these bad boys and they’re giving away a few hundred a day. Just pop on over to the booth as early as you can to try and secure one. This one looks exactly the same as the one given away at the Flat Iron event, but with a different cardboard backing to differentiate between the two.
In addition to today’s invitation-only Bionicle panel at New York Comic Con, LEGO held a special after-hours event at it’s newest Brand Retail location at the Flat Iron Building. And if you were lucky enough to get on the list, you walked away with the above exclusive Bionicle mask. Individually numbered, only 100 were given away.
We’ll have more pictures and a write up from today’s events later on so stay tuned.
10245 Santa’s Workshop is now available for non-VIP members at LEGO Shop@Home. The latest addition to the Winter Village unofficial theme costs $69.99 and comes with 883 pieces of which you can build 4 adult reindeer, 1 reindeer calf, 4 elves, Mrs. Claus and good ol’ Santa Claus himself.
Also, October is double VIP points month. Get double VIP points for every purchase from October 1 through 31. As of this writing, the site is still showing regular VIP points but that should be corrected by the time the morning comes around. If it hasn’t been updated by the time your order goes through, give Customer Service a call and they will take care of you.
In the realm of somewhat pointless milestones (unless you’re one of their private stockholders) that are cool none-the-less, LEGO has surpassed Mattel as the largest toymaker in the world. I assume this includes being larger than Santa, because he just gives me a lot of LEGO stuff. $2.03 billion in sales and $477 million in profits is a whole lot of money, so I guess we know where that markup on sets like the Mos Eisley Cantina is going.
It’s interesting that LEGO took the crown from Mattel, who makes Barbie, owns MEGA, and also pushes American Girls and a kajillion other toys. Of course, it’s likely that the Mattel numbers don’t include all the MEGA stuff yet, but they’ve been hurting lately. I’m not sure how the Barbie MEGA Bloks line is doing, but it competes directly with Friends in the super-pink aisle of the toy store. Plus, there’s still Hasbro out there, doing what it does, and competing directly with LEGO on a lot of different lines.
We’ve covered the girl problem here recently, and I maintain that LEGO can make a huge difference in pushing toys. Given that they’re basically ignoring half the market on a huge majority of their products, it could be that making their products more diverse gets them even strong as the king of the mountain…
BZPower announced yesterday that they were invited to a special event held by LEGO at New York Comic Con which is happening on Thursday October 9 through Sunday October 12. On Thursday October 9, LEGO will be holding a special panel where a new theme will be announced and would like as many AFOLs to be present as possible. To help facilitate this, LEGO and BZPower are teaming up to give away twelve Thursday passes to attend NYCC. All of the instructions are up on BZPower. You must be able to attend should you win obviously. My guess is that this will be the official announcement of the return of Bionicle.
In June of 2012, there was a Kickstarter campaign by Brandon Griffith for STUDS trading cards celebrating the many talented builders in the AFOL community. It surpassed its funding goal and a short two years later STUDS will soon be available for the general public to purchase. At 12:00pm on September 10th, dial your browser to BrickStuds.com to purchase your packs. Each Series 1 pack contains 96 base cards and 9 instructions cards. Chase cards include sketch cards from Paul Lee and Greg Hyland, Autograph cards, and custom fig cards.
This is a one-and-done series folks. Once Series 1 is sold out, there are no plans to reprint them again.
Full press release is below:
STUDS Builder Trading Cards Series 1 Available September 10th
STUDS Builder Trading Cards Series 1 will be available for purchase online September 10th, 2014 at brickstuds.com!
STUDS Builder Trading Cards is a unique series of collectible trading cards that showcase the creative individuals of the adult LEGO building community. Each builder card depicts a LEGO® built piece of art and provides a profile of the artist. Other cards in the series highlight fan made products, conventions, publications, and artist sketches.
The project was conceived, curated, and produced in the US (with the help of a successful Kickstarter) by noted brick artist Brandon Griffith. “It’s been incredible working with so many talented artists to create these cards and I look forward to expanding the series!”
Products debuting at brickstuds.com on September 10th include:
STUDS Packs: Each STUDS Pack includes 8 trading cards and 1 Brickforge element. Look for rare chase cards including: Artist Autograph Cards, Custom Fig Cards, and Sketch Cards!
STUDS Box: Each STUDS Box includes 28 Packs
STUDS Factory Set: The STUDS Factory set includes the 96 card base set plus 9 poster card set
STUDS Series 1 Binder
STUDS Series 1 is a limited print run – once they sell out no more will be printed – so mark your calendars and grab them while you can!
Follow Brickstuds online for updates, news, and information on STUDS Series 2!
LEGO® is a trademark of the LEGO® Group of companies which does not sponsor, authorize or endorse this product.
When the recent Research Institute set came out, there were a lot of people that were really excited to see it, both because it was a decent idea and because it was a set that could be used for positive role-model toy for girls. There were some people that weren’t, a lot to just indifference, but some that just get angry when you say the word “girl” without also including some derogatory reference. I assume that those people are registering on the site right now, just to complain without ever reading another word. Sadly, those comments won’t be approved until after the contest voting has wrapped up.
I have a vested interest in this, because I have a two-year-old daughter. She loves stuffed animals, Duplo, and Tonka trucks. I have a closet of Lego sets put away for her, and in all of them there are four female minifigs (three are in the Research Institute). There are some mini-dolls in there because I have a few Friends sets in there too (the ones I didn’t part out for myself, because the part selection in Friends is fantastic).
The Ideas sets this year are a rare and welcome exception
Let me be very clear… I’m talking about the gender imbalance in LEGO sets. There are plenty of other things we could call out about LEGO… the lack of diversity, the problem with how certain ethnicities are portrayed (or not), the lack of handicap figures (which I find surprising primarially for much LEGO does to donate to hospitals where the “just like you” factor could make a big difference). These are things that I think should be talked about too, but I’m only going to pick one fight at a time.
This was all the diversity there was in the original trilogy…
I’m also aware that the problem is much bigger than Lego. The idea of equality, especially gender equality, just unleashes a whole heap of stupid inside the nerd realm. Lego is part of that, which means it’s just a reflection of the bigger problem. Except Lego isn’t just a nerd property, and it isn’t just licensed sets. It’s a kids toy. I could write many, many articles about the problem with the entire girls toys vs. boys toys, or the problem with pinkifying to make something “girl friendly,” and I have posted stuff like that on the forums… but Lego is loved by girls and boys, and that’s where the problem is.