After being teased for days, we finally get to see the new Lamborghini Sián set today, #42115. It comprises of 3,696 pieces and will set you back €/$ 379.99 / £349.99. The set will go on sale at LEGO Shop@Home and Brand Retail locations on June 1 with availability at more retailers starting on August 1.
LEGO went all out in the presentation of the Lamborghini SiaÌn FKP 37 set. The reveal video alone, shown above, has this neat racing effect with the video projected behind and around the car.
The Lamborghini product web page took its cues from Apple’s website and hijacks your scrolling to push slides in and out of view as you navigate up and down the page. If you haven’t seen it before, it’s a neat effect for about two seconds before it gets tiring. If you have seen it before, you might be like me and just wonder why they even bothered. Looking for something specific on the page is a trial in patience as you have to wait for elements to load and animations to finish. And just in case you think I’m being ornery and criticizing LEGO unfairly, I hold the same criticisms against Apple’s site too. I wish there was a skip animation button like there was a skip intro button back in the late ’90’s / early 2000’s to bypass the inevitable Flash intro.
The packaging is kind of neat. They tried to make the box look as much like the ‘ghini as possible, but there’s only so much you can do with a rectangular box. Still, you can see the headlghts, exhaust, and the hood on front, back, and top, respectively.
The sides of the box continue the lines from the rear, and the bottom shows off the completed model.
Anyways, in addition to the website, all the videos, and photoshoots, the effort LEGO put into the experience of the Lamborghini set extends into the set itself. There are QR codes printed on included booklets that unlock 13 videocasts that you can watch at different stages of the building process. But wait, there’s more! Each set includes a unique serial number that unlocks additional content at www.LEGO.com/lamborghini-sian.
A couple more comments:
- Why lime green? LEGO has made a metallic green color before that is a much closer resemblance to the green color you see in their comparison shots.
- This is LEGO’s first supercar in 1:8 scale, which means you can stick your DC Universe Green Arrow in the driver’s seat. A ride fit for a billionaire.
- The lime green still bugs me.
Most of the pictures are below. I may update this post later with videos. You can read all the press materials after that.
Pictures of 42115 Lamborghini SiaÌn FKP 37
42115 Lamborghini SiaÌn FKP 37 Press Release
INTRODUCING THE LATEST LEGO® THUNDERBOLT: THE LEGO® TECHNIC™ LAMBORGHINI SIÃN FKP 37 UNVEILED IN MINIATURISED SUPERCAR LAUNCH
Today, the LEGO Group and Automobili Lamborghini unveiled the eagerly awaited LEGO® Technic™ Lamborghini Sián FKP 37 in true style. The showstopping reveal featured all the suspense, emotion and excitement of a supercar launch event – but was miniature in scale and powered entirely by LEGO Technic elements.
The star of the show, 1:8 scale LEGO Technic Lamborghini Sián FKP 37 embodies the unrivalled power, visionary design and futuristic elegance of the limited-edition Italian super sports car. First presented at Frankfurt Motor Show in September 2019, only 63 of the full-sized Lamborghini Sián FKP 37 models are being produced, making this 3,696-piece replica the ultimate collector’s item for luxury car lovers and LEGO fans looking for their next building challenge.
Boasting a vivid lime-green colour and elegant golden rims, the model measures over 5†(13cm) high, 23†(60cm) long and 9†(25cm) wide. This one-of-a-kind model is the ultimate addition to any LEGO collection.
The LEGO Technic Lamborghini Sián FKP 37 will be available directly from LEGO stores* and www.LEGO.com/Technic–Lamborghini–Sian from June 1st, then in many retailers globally from August 1, 2020.
A showstopping reveal
In a feat of engineering excellence, the stunning LEGO Technic Lamborghini Sián FKP 37 made an explosive entrance worthy of any true super sports car – in the LEGO Group’s first 1:8 scale launch.
From the elegance of the setting and futuristic lighting, to the energy-charged reveal of the car’s unmistakable silhouette, the experience was crafted entirely from LEGO Technic pieces, showing that with LEGO Technic, you can build whatever you can imagine.
The unveil was shown globally to give luxury car fans and LEGO lovers the chance to experience the magic and emotion of a real super sports car launch. The video of the reveal and the making of story can be viewed here.
A design ahead of its time
The LEGO Technic Lamborghini Sián FKP 37 embodies the unmistakable power and stunning looks of the Lamborghini Sián both in design and style. The super sports car’s futuristic features are recreated in elaborate and authentic detail, bringing proud owners closer to the real model than they could ever imagine. These immersive touches include a replica of the Lamborghini Sián’s incomparable V12 engine, a rear spoiler that pops up like the real thing, front and rear suspension, and steering powered by a wheel adorned with the Automobili Lamborghini emblem.
In true Lamborghini style, the model also boasts scissor doors which open to reveal the perfectly recreated cockpit. Inside, the car’s luxurious interior has been intricately recreated with a fullyfunctioning 8-speed sequential gearbox triggered by a movable paddle gearshift.
Speaking about the visionary design, Niels. B. Christiansen, LEGO Group CEO, said: “This new model truly encapsulates the pursuit of excellence embedded in the DNA of both Automobili Lamborghini and the LEGO Group. Both the 1:8 model and the reveal itself are feats of engineering innovation, pulled off by incredibly talented teams from across our two businesses. The LEGO Technic Lamborghini Sián FKP 37 is a true testament that with LEGO® Technic, you can build anything your heart desires. I can’t wait to build this authentic replica of this futuristic super sports car for real.â€
“The LEGO brick is an icon in the same way as a Lamborghini super sports car,†said Stefano Domenicali, CEO and Chairman of Automobili Lamborghini. “They both embody the pursuit of design perfection through constant research and development, create different emotions with every interaction, and are valued by generations. Each Lamborghini super sports car can be unique thanks to our Ad Personam personalization program and the specific driving style of each owner, just as LEGO bricks provide builders of all ages with endless possibilities for creation. This outstanding replica of the Lamborghini Sián FKP 37 from the LEGO Group presents a brilliant new building experience for both super sports car fans and LEGO enthusiasts and Lamborghini is privileged to share in this opportunity with the LEGO Group.â€
To make the building experience as thrilling and immersive as a spin behind the wheel of the real car, proud owners can also pop open the front hood to discover a stylish Lamborghini overnight bag and a unique serial number that unlocks special content at www.LEGO.com/lamborghini–sian.
An exclusive series of 13 videocasts featuring Automobili Lamborghini and LEGO experts can also be accessed through QR codes in two ‘coffee-table’ style collectors’ booklets that accompany the model. As fans work through the comprehensive building instructions, these videocasts delve deep into the inspiration behind different stages of the design. However, it is not just the building experience that is totally unique: the LEGO Technic Lamborghini Sián FKP 37 comes shrouded in a unique box inspired by the iconic lines, signature headlight silhouette and eye-catching colour of the original Lamborghini Sián.
