Had I not gotten a 50% it would've just been ho-hum or worse especially given 25% or better offers out there at a multitude of stores right now and I can get all those deals while still wearing my pajamas. As expected and as I was told, no open box, no bulk bags, nothing unique. Pretty much spent the whole $5k pre-discount amount (although it spent way too fast) and walked away happy but it was the only 50% pulled out of everyone and I'm very grateful to have gotten it (thank you Lego). I did see quite a few 20% tickets though which some other people reported as pretty rare at their locations. Also, our store was strict about ONE PAB box no matter how much you spent which was a serious bummer. Store Management was great, the customers were all civil, and it was pleasant despite the lackluster savings. Store opened at 9am exactly, formal line was created, full list check-off with I.D. needed, and I was thrilled (as stupid as it sounds) for the silly little lanyard that we all wore around like lemmings. I like the idea, I still felt special despite the overall lackluster spending that was occurring besides myself, and only have a couple suggestions if anyone of consequence is listening.
Give us 2 hours to shop instead of the 1 hour, SERIOUSLY.
Set a single discount amount (maybe 30-40%) so that people can actually plan out what they want to spend and it would ensure that more money is spent during the 'event hours' and it actually makes people want to attend rather than just buy online (just imagine the free shipping they spent that could've been saved by people picking up items in store instead).
Allow VIP's to get a PAB for EVERY $75 spent (we're gonna come back and spend money those days anyway). I know from experience that it's fairly standard for front line workers to throw in extra PAB's during normal hours but for some reason I felt like we were held to stricter standards because there weren't very many of us and managers did most of the ringing for the event.
Create a VIP only holiday set of some kind, maybe a third vignette for the holiday sets or something (I realize this is extreme but hey, had to throw it out there)
I'm sure there are other things but for a first event of this kind for them I felt this did ok. I'm not holding out hope that I'll get invited again but you never know if or how they'll change their selection criteria.