LEGO San Diego Comic Con 2010 Press Release, Debuts Obi-Wan’s Jedi Starfighter

LEGO® BRAND BUILDS ITS WAY INTO SAN DIEGO COMIC-CON

– Large Scale LEGO® Models, Sneak Peek at new products, LEGO Universe Demo, and Exclusive LEGO CubeDude Collectibles among the highlights at the LEGO Booth –

WHAT:
Broadcast your Comic-Con coverage live from the show floor – the LEGO Booth showcases large scale LEGO models, interactive building experiences, sneak peeks at new products, exclusive sets for sale, demos of the new LEGO Universe MMOG and much more!

VISUALS:
– 8 Life size LEGO Models!
– Never before seen LEGO products, including the new LEGO Star Wars™ Obi-Wan’s Jedi Starfighter
– Costume Characters from the new LEGO franchise Hero Factory
– Demo of the new MMOG LEGO Universe
– LEGO Playtables
– And more!

WHERE:
San Diego Convention Center – Booth 2829
111 W. Harbor Drive
San Diego, CA 92101

LEGO BOOTH
SCHEDULE:
Wednesday, July 21, 6:00 pm – 9:00 pm
Thursday, July 22 – Saturday, July 24 – 9:30 am – 7:00 pm
Sunday, July 25 – 9:30 am – 5:00 pm

LEGO EVENT SCHEDULE:
Wednesday, July 21:
– Unveiling of the new LEGO Star Wars™ Obi-Wan’s Jedi Starfighter

Friday, July 23:
– Angus MacLane, creator of the LEGO CubeDudes, will be on hand for signings from 2-3 pm

Saturday, July 24:
– Angus MacLane, creator of the LEGO CubeDudes, will be on hand for signings from 12-1 pm

Sunday, July 25:
– LEGO Hero Factory costume characters
– LEGO Universe Panel from 11:30 am – 12:30 pm in Room 5AB
• LEGO Universe Building Creativity Show & Tell— Take an in-depth look inside the creative process of bringing LEGO worlds to life through storytelling and fan collaboration, to create a truly unique MMOG. Six LEGO Group and NetDevil panelists discuss their roles in the development of LEGO Universe, from senior directors to mega fans and builders. The panel includes Ryan Seabury (creative director), Mark Hansen (senior director), Chris Brubaker (media coordinator), Ryan Baier (videographer), and two representatives from the LEGO Universe Partners program. Room 5AB

– LEGO Hero Factory Panel from 1:45 pm – 2:45 pm in Room 6DE
• Sneak Peek into the LEGO Group’s New Constraction Property: Hero Factory!— The LEGO Group, creators of the ever popular Bionicle franchise, is proud to present their new action constraction property: Hero Factory. Come meet the product designer, get a firsthand look at the products launching this fall, learn the back story on Hero Factory, get a sneak peek of the new TV show and see if you have what it takes to be part of the Hero Factory! Room 6DE