The color and especially the expression on the poster Gollum are definitely superior. It is still a nice figure, especially given the treatment of sebulba, or most any other non-standard sized figure. Urukhai is fabulous; Absolutely amazing. Maybe it's Aragorn's lack of a cloak that makes his minifig look too modern.
The figs are looking pretty cool so far. The Moria goblins look awesome but I do wish they had made some with the even cooler Moria Goblin armor and helmet. The helmet is so darn cool it saddens me there aren't more. Also, I want more moria goblins. I'm not gonna get multiple sets of that very expensive set, I wish there were some battle packs. I would be surprised if they didn't make a Balrog at some point so maybe some more goblins will be in those packs.
I'm having a hard time reviewing the One Ring on my mobile here. Is it a round 1x1 tile thats held with the flat side away from the camera? Or is it a completely hollow ring? I hope they release a set with Aragorn's kingly sword sometime. It's been so long since i've seen the movies: Anduril, Andursil, something like that? I'd also like to see a Nazghul with the skull face sculpt one day; what Frodo sees when he's wearing the Ring.