i guess it takes Greenpeace to strongarm LEGO into changing it's packaging. this is has been going around the newswires, but this article
is the earliest instance i can find on reporting the matter.
i've been complaining about their packaging for awhile, saying that the boxes are way too big, it's a waste of materials and taking it's toll on the environment all up and down their supply chain. they've already begun reducing box sizes, but i still feel like more can be done. still, baby steps. and i like that they are finally acknowledging that they are doing something about it.