I agree with everyone here about TRU. They just seem to be a poorly managed (going all the way to the top) chain of stores.
Their service tends to be quite terrible. The few I've been in often have very few people in them (both customer and employee-wise). Other than a few employees manning the checkout lines, there doesn't seem to be anyone else around. Where are the employees whose job it is to help customers? Why does nobody ask if they can help me find something? This isn't rocket science here, it's customer service 101, and they clearly fail.
Then, there's their "selection," or lack thereof. Why is it that, despite being a store that's dedicated solely to selling toys, their selection doesn't seem to be that much better than other big name retailers. Of the TRUs that I've visited, not one has had more than one aisle dedicated to LEGO toys. You'd think that if you're a store that's dedicated to selling toys, you would have a larger selection than those that aren't, but you'd be wrong. And LEGO isn't the only area; look at action figures, video games, or any other area, and you'll find it's the same story. If they exanded their selection to be larger than other retail stores, there would actually be a reason to shop there, but they don't, and there isn't.
And finally, there's the prices, which as many have pointed out, are not only no better than other stores, but are actually higher. I don't understand the concept of trying to build a customer base around duping people into buying toys at a higher rate. In this information age where people can quickly compare prices from different stores online before leaving their homes, you have to figure that sooner or later, people are going to get wise to your scheme. And once they do, how do you think they'll feel? They'll be left with a bitter taste in their mouth and move on past your lies to someplace else.
So there you have it, the tri-fecta of modern retailing: Service, selection, and pricing. And TRU manages to botch every single one of them. Bravo, guys, well done.
But that wasn't enough for them. They decided not only should they NOT market their store, but that they should anti-market it. Yeah, let's reach out to the people who would market our store and potentially give us new customers and drive sales, but instead of creating long-lasting relationships with them, let's give them the middle-finger and go back to sucking at everything else.
Way to one-up yourself at your own game of sucking-at-life guys.