LEGO Ben 10 Found On Amazon.com

[Staff]

I almost don't want to report this, but apparently Amazon.com wants to be the leader in leaked LEGO set information as you can see most if not all of the new LEGO Ben 10 line:

• LEGO Ben 10 Alien Force Jet Ray 8518


• LEGO Ben 10 Alien Force Spidermonkey 8409


• LEGO Ben 10 Alien Force Swampfire 8410


• LEGO Ben 10 Alien Force Big Chill 8519


• LEGO Ben 10 Alien Force Humongousaur 8517


• LEGO Ben 10 Alien Force Chromastone 8411

One can't help but draw comparisons to the failed Galidor line when viewing these. Though Humongousaur might warrant a purchase for the name alone.

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Permalink: http://www.fbtb.net/2009/10/09/lego-ben-10-found-on-amazon-com/

[Mister Ed]

Is it just me, or is the only thing "LEGO" about these the logo on the box? Though I admit to feeling the same way about Bionicle, so maybe I'm just prejudiced against things that don't look like they use any standard pieces.

[OOM-9]

Good lord it Galidor all over again!

[etcknight]

Good lord it Galidor all over again!

Seriously! Good call Lego Co with "Toy Story." Bad call with "Ben 10." A big "P-A-S-S" for this AFOL.

[Andi]

ugh. Horrible.

[Skafte]

Oh dear. There is no LEGO in them. Fail.

[Draykov]

[quote=staff]
One can't help but draw comparisons to the failed Galidor line when viewing these.

[Solo]

What are you talking about? It's ALL LEGO in them. Just not "system" parts.

[Mister Ed]

Well, yes. Technically it is LEGO, since it is made by LEGO. As I said, I can tell because of the logo on the box.
It just doesn't look like anything that I have previously associated with LEGO, and if that logo were absent, I wouldn't guess that it was.
I mean, even the ice cube trays they sell are technically LEGO, right? (Though at least they are recognizable as such without benefit of the logo. )

[Robzula]

I really don't see the point in complaining about these. They're not targeted at most of the people on this forum, they're targeted at little kids. Honestly, these look more fun than some of the action figures I had growing up, so for kids it's a good enough idea.

[Mister Ed]

You are right, of course. I have no interest in them, and likely wouldn't even if they were system sets, so commenting on them at all is kind of silly. I guess I'm a silly guy- my kids could tell you that.

Does seem like an odd choice to devote resources to, though. Unless I am mistaken, they already have a line of action figures for this property, and the way these are designed, they seem like they will compete directly with that. In that competition, I would tend to expect the action figures to come out ahead, since they are likely more accurate reditions of the characters (and cheaper to boot). I'm just not sure how much of a desire there would be to customize characters from bits of the ones on the show.

But LEGO has presumably done market research, so I'll just go back to ignoring this line entirely.

[Robzula]

From what I've seen of the current Ben 10 "action figures," they're just little plastic statuettes that can change out arms and legs to make new aliens but have no real articulation, so the LEGO ones are definately a step up.

[Mister Ed]

Well, they'd better be, since they seem to cost three times as much.

(Sorry, I couldn't resist. Shutting up now.)

[Flynn]

All these basically are are liscensed Bionicle figures with slightly larger new peices. It's not going to get any of my money, but I don't see why everyone is hating on it so much.

It's certaintly no Galidor (though, I'll come right out and say it, Galidor on its own merits as a toy wasn't very bad at all, in fact, I think it was pretty dang good. It just failed immensly as a LEGO theme).

[CaptainPike]

Ben 10 is actually a really well written show that kids and adult SF fans can enjoy. That said, what morons launch a toy line on Jan 1st instead of, I don't know, before xmas?

[onions]

haha, historically, the LEGO january assortment is available jan 1 in terms of marketing, but they've always been found at or near christmas time in time for the holiday rush.

i remember many many years ago when boba fett's slave i, the first version, was released for the next year's january assortment i went to tru on christmas eve and found the last one on the shelf. i was a happy man that night.

[Blacknight]

Why does Lego bother with this junk? I thought they learned their lesson the first, second and third time already...

[OOM-9]

I really don't see the point in complaining about these. They're not targeted at most of the people on this forum, they're targeted at little kids. Honestly, these look more fun than some of the action figures I had growing up, so for kids it's a good enough idea.

Yes. I have to keep reminding myself that its not all about me but its for the children.

[irmasturcheeflol]

who said they wouldn't make that galidore mistake again!

[Draykov]

I really don't see the point in complaining about these.

The point of complaining about anything is to express discontent. The point of these forums is to share/express opinions. While some people complain about unreasonable expectations like "it doesn't have 40 new uniquely molded figs and cost $9.99," I can totally see why people who lived through the Galidor days would find this trend disconcerting. Is this the future of LEGO. No. Will it effect other LEGO themes. No, probably not. Does it pain me to see LEGO release crappy sets for any theme regardless of the intended target audience? Yes, it does...and these look crappy to me. If "only the best is good enough" then these fall short of the mark in my eyes.