Earn Double the VIP Points on everly shop.LEGO.com purchase!  Valid April 1-15, 2014.

FBTB - From Bricks To Bothans

Follow us: RSS
News? Questions? Comments? Email!

Posts Tagged ‘Spider-Woman’

Ace "onions" Kim | August 3rd, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] Marvel and DC Minifigure Giveaways: How LEGO Gamed the System Part 4

I had a whole thing written up before LEGO contacted me and sent me their official response. I decided to write this post anew and save some of my rantings for a response in the forum thread.

Their response isn’t much of a surprise. OF COURSE they would deny any wrong doing because to admit otherwise, assuming we are right, would be worse. It reads like your standard PR response and for some people that won’t change their minds in the least. It’s hard to change someone’s mind once they’re convinced of something.

I do want to give LEGO credit for reaching out and having a talk with me. I truly believe that my conversation with PR was genuine and honest as can be, meaning I believe the person I talked to when he/she said that no shenanigans took place. I also believe we both came away with a better understanding of the other side. However, I still have my doubts which I’ll get into in the forum thread.

I do want to take this opportunity to address some things that the community has raised.

Firstly, is targeting kids a bad thing? No, not at all. But be up front about it. Azog was a targetted effort and no one’s complaining about that method. People are only complaining about the severe limited numbers with Azog.

And secondly, are we whining? Yes, possibly a little bit. But I think there’s an overall misunderstanding in why this is even an issue. It isn’t about not getting the exclusives, it’s about having our time wasted and I’m pretty sure THAT is something we can all relate to. Let’s pretend that the minifigures were given away first come first serve. You wouldn’t hear a peep from anyone other than those who believe that the whole idea of an exclusive is stupid but that’s another topic for another time. With first come first serve, you show up to the booth and either you get one and you walk away happy, or you don’t and you walk away disappointed. And then you have the rest of the day to enjoy Comic Con. It’s very different than waiting in line for hours and feeling like hours of your time are being intentionally wasted and having ZERO chance of winning. Let me try and put this another way using a more universally understood analogy. You know the DMV? You ever go there without an appointment and how you have to sit and wait for hours before your ticket gets called up? That is far more enjoyable and productive than a rigged raffle. With the DMV, you will walk away with your license/license plate/renewal/state id or whatever it is you went there for. With a rigged raffle, you wait for hours, not able to do much of anything else except get sunburned, and walk away with nothing. Put another way, you ever play in a game where the opponent or the game master was cheating? Was that enjoyable for you? No one likes a cheat.

And if you still don’t get why this is a valid topic worth discussing, then I don’t know what else to say.

That’s all I can think of for now. I have one last post to offer suggestions on how to improve things for next time.

To be continued…

Ace "onions" Kim | August 1st, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] LEGO Responds to the Minifigure Giveaway


I was contacted earlier today by LEGO PR and received the following statement regarding the minifigure giveaway at San Diego Comic Con:

Regarding the SDCC minifigure raffle, we can assure you that, contrary to the speculation, the giveaway was in no way rigged or predetermined. After several years at SDCC where minifigure giveaways have left room for improvement, we did implement a new system this year, which was then adapted at the request of the SDCC organizers. Many of the things that are being discussed online about the manner in which we conducted the raffle are not based in fact.

We acknowledge and regret that there were crowd control issues on Thursday, but those were rectified, and the new process for the raffle ran smoothly for the remainder of the show. We did not distribute specific tickets to specific consumers, nor did we favor children over adults. The raffle was managed randomly in an attempt to be as equitable as possible so that the largest possible audience at the show had a fair chance to win. We are unable to control who wins, and we have no interest in a pre-determined outcome. Our goal is to offer a limited edition collectible to as many fans as possible in a fair and equitable manner. Given the nature of a limited edition giveaway, we understand that fans may be disappointed with the results. We are equally disappointed that there is an audience who receive limited edition figures and then sell them at a premium online; this is not in our interest, nor is it the intention of our activity at SDCC.

It is unfortunate that fan disappointment is manifesting in a proliferation of misinformation about our intentions and/or the manner in which we conducted the raffle. We have worked hard over the years to improve our SDCC raffles and we always seek to learn by doing. As we consider future plans, we will carefully review this year’s experience and the valuable feedback that our fan community shares, in order to continuously deliver a positive brand experience.

What do you think? Thoughts? Reactions?

Ace "onions" Kim | July 31st, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] Marvel and DC Minifigure Giveaways: How LEGO Gamed the System Part 3


This email comes from Joy. No kids to speak of, just a huge fan of LEGO. Her logic made the most sense to me so I was happy when she wrote me. Her email is quite lengthy so let’s get right to it.


Ace "onions" Kim | July 30th, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] Marvel and DC Minifigure Giveaways: How LEGO Gamed the System Part 2

Superman up the sleeve

I met Juan during my search for a Black Suit Superman. He’s a nice guy, family man, father of two. Goes to Comic Con every year as a family vacation. His kids are big fans of LEGO. We started comparing notes on our experiences with the minifigure giveaway. And Juan’s perspective is very different than most people I’ve talked to in that he was not only able to score a minifig, he scored all four of the Super Heroes minifigs, including Azog.


Ace "onions" Kim | July 29th, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] Marvel and DC Minifigure Giveaways: How LEGO Gamed the System Part 1

Shell Game

San Diego Comic Con has come and gone and it wasn’t without it’s drama. And by drama, I am referring to LEGO’s handling of the minifigure giveaway. After talking with several con goers, I am convinced that LEGO was selective on who they gave winning tickets to. Bottom line: the system was rigged.


Ace "onions" Kim | July 18th, 2013 | LEGO Super Heroes, Marvel Comics, News

[SDCC] Ticket Distribution: The New Method

Photo Jul 18, 4 44 44 PM

LEGO and the show management have come up with a new plan on how to distribute the tickets for the minifigure giveaway for tomorrow’s Amazing Spider-Man. If this method is successful, it will be the method used for Saturday’s Black Suit Superman and Sunday’s Green Arrow minifigs as well.

The tickets will be distributed on the West Terrace starting at 11:30am. It will be in the same area as the Warner Bros. promotion, so once they are done with that, you’ll be able to start lining up. The West Terrace is on the upper level of the convention center. Check out the first map and zoom in to know exactly where to go. There will be a big sign that says LEGO once its time to start getting in line or distributing the tickets. It is still unknown on what LEGO will do with the remaining Spider-Woman tickets, but for sure tomorrow is Spider-Man. Once you receive your ticket, check online at LEGOraffle.com starting at 3:30pm to see if you’ve won or at the LEGO booth starting at 4:00. If you have a winning ticket, redemption will take place at the LEGO booth. Of course, if anything changes, we’ll post it here.

Here’s what the Spider-Woman looks like:


The minifigure is packaged in a clamshell case like an action figure which will keep the card backs mint. It would have been extra cool if there was a hang tag punched out of the plastic.

Ace "onions" Kim | July 18th, 2013 | LEGO Super Heroes, Marvel Comics, News

[SDCC] Spider-Woman Distribution Update


Update: They are working with show management through the rest of the day to come up with a plan for tomorrow’s giveaway. They are undecided how to handle the undistributed Spider-Woman tickets. A plan will be in place either tonight or early tomorrow for tomorrow’s giveaway. Please stay tuned.

Today’s minifigure giveaway went, to put it very mildly, badly. So badly in fact that we may have shot another video during the experience. It was scheduled for 11:30 but the booth was so overpacked with people that they were forced to start early at 11:00 to try and alleviate the crowd. They skipped badge scanning and just handed out tickets, like the one above. However, after about 20 minutes security came down on the booth hard. They shut down the booth and kicked everyone out that wasn’t an employee of LEGO and effectively cancelled any more ticket giveaway. So, what about the leftover undistributed tickets? Here’s what’s going to happen: tomorrow they will be distributing two tickets now instead of one for both the Spider-Woman and Amazing Spider-Man minifigs. Winners will still be posted on the LEGOraffle.com site. That ticket giveaway is still scheduled for 11:30 but unless they drastically change something they will have the same exact issue of overcrowding. There may not have been a line but people were hanging out until the distribution started since I’m guessing 10:00 or 10:30.

My suggestion? Go back to badge scanning and have multiple scanners around the booth. Start scanning as soon as the doors open. Since scanning prevents anyone from registering more than once, people will be scanned and immediately leave. No lines. No crowds. They can still check the website at their leisure to see if they’ve won.

Ace "onions" Kim | July 18th, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] LEGO Marvel and DC Exclusive Minifigures Giveaway Details

Alternate Spider-Man Spider-Woman

Green Arrow Black Suit Superman

Okay folks, for those of you up late or up early reading this before the con opens its doors on this fine Thursday, here is everything you need to know about how to obtain the four exclusive minifigures.


Ace "onions" Kim | July 12th, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] USAToday Reveals Comic Con Exclusive Minifigs

Alternate Spider-Man Spider-Woman

Green Arrow Black Suit Superman

Moments ago, USAToday posted their exclusive look at this year’s San Diego Comic Con exclusive LEGO minifigures. This year’s line up for DC Universe features Black Suit Superman and Green Arrow while Marvel is being repped by Spider-Woman and alternate-suit Spider-Man. As usual, there are no details no how to obtain them. That information will have to be discovered at the con. We will be posting details as soon as we find out any more information so stay tuned.