Swoosh Factor wrote:Talk about a day late and a dollar short.
The LEGO Group and Disney Consumer Products today announced a multi-year licensing agreement that gives the world’s premiere construction toy brand access to an extensive portfolio of renowned Disney and Disney Pixar properties. LEGO(R) and LEGO DUPLO(R) products are currently in development for three franchises -- Disney Pixar’s Toy Story and Cars, and Prince of Persia -- all scheduled to launch in 2010
We are thrilled to team up with Disney, another of the world’s premium brands for families with children,” said Jorgen Vig Knudstorp, CEO LEGO Group. “When two brands who share similar values bring their franchises together -- in this case a timeless play pattern with some of the industry’s most beloved stories and characters -- and combine their access to families, retail strength and marketing power, amazing things can happen. We can’t wait to launch the first three lines and look forward to exploring all of the ways in which we bring the wonderful world of Disney to life in LEGO form.
Joining forces with LEGO Group speaks to the commitment and vision both companies share for quality product and innovative creativity that invigorates kids play,” said Vince Klaseus, senior vice president, global toys, Disney Consumer Products. “Our collaboration will continue to extend the vitality of our roster of franchises by bringing our characters and their worlds to life in a fresh and exciting way. Through these new LEGO product lines, Disney will continue to build presence in the construction toys category and grow market share in the boys demographic.
Blacknight wrote: ...It's one of the reasons the new pirates theme was terminated early.
Raequan wrote:*cough cough*Iron Man and Halo*cough cough*
mandalorian_marshall wrote:Blacknight wrote: ...It's one of the reasons the new pirates theme was terminated early.
I wondered about that. I'm excited about this so long as we get a Davy Jones minifig. That would be just sweet.
meeotch wrote:Swoosh Factor wrote:Talk about a day late and a dollar short.
Not completely. Isn't there a fourth movie in the works?
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