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New LEGO Survey

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New LEGO Survey

Postby Staff » Mon Apr 12, 2010 9:34 am

Just got this bit of info from LEGO:


The LEGO Group Wants to Hear From You!

As Adult or Teenage Fans of LEGO, you bring an important perspective to the LEGO Group. We respect your creativity and passion for the LEGO brand.

Since December 2008, we have done quarterly online surveys to learn more about the needs and wishes of global AFOL (defined as ages 20+) and TFOL (defined as ages 13-19) communities. For your information, we have listed the key findings from the latest survey in November 2009 below. Now we ask you to take the survey again. It include some of the same questions, but also a set of new questions for you.

Please take a few moments to complete this short online survey to let us know your opinion about the LEGO Group.

You might notice that the link refers to the LEGO Kids Inner Circle; this is because Satmetrix, which hosts that site, is also supporting our efforts to track AFOL/TFOL opinions. Rest assured that this survey is for AFOL’s and TFOLs only.


Here are some of the key findings from the November 2009 survey:


· The survey was completed by 3.800 AFOLs and TFOLs. 30% of respondents were TFOLs, 70% was AFOLs. When asked about likeliness to recommend LEGO products and services to friends and family, AFOLs are (consistent with the previous surveys) more likely to recommend than TFOLs. When asked what the LEGO Group can do to improve willingness to recommend, most frequent answers center around request for adult/teen oriented products, re-release of classic sets and better pricing.

· In this survey we asked some questions specifically about LEGO Architecture. It was interesting for us to find out that 91% of the respondents are aware of LEGO Architecture. There was given as the most important reasons to purchase a LEGO Architecture set:

o I liked the building (53%)

o I like the way the product looks when it is built (44%)

o I just saw it and wanted it (40%)

· We also asked about AFOL and TFOL experiences with different LEGO Group touchpoints. A touchpoint is what we call places where consumers are in direct contact with the LEGO Group e.g. LEGO Stores, Consumer Service or LEGO.com. The touch points which received the highest rating by you was LEGO Stores and Consumer Service. The ones that received the lowest rating was LEGO.com (excluding S@H) and the Community Team. We will investigate the reasons for the lower ratings further as we certainly want to improve!


Thank you,
The LEGO Community Team


Get thee to the survey!
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Re: New LEGO Survey

Postby Jargon » Mon Apr 12, 2010 9:51 am

Filled it out, like the good soldier I am. Thanks for the tip!
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Re: New LEGO Survey

Postby ThatGuyWithTheBricks » Mon Apr 12, 2010 12:12 pm

Me too, I put this site as one of the sites I go to oft :P
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Re: New LEGO Survey

Postby Mofo Jones » Mon Apr 12, 2010 1:42 pm

Baa Baa Baa, this sheep has filled out the survey.
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Re: New LEGO Survey

Postby Xiphos Systems » Mon Apr 12, 2010 2:27 pm

Done. Shame that I can never think of anything good to add in the "conversations" part...
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Re: New LEGO Survey

Postby banthafodder » Mon Apr 12, 2010 3:28 pm

What I found surprising was that there were only 2660 AFOLs that filled out the previous survey. Makes you wonder just what the population size of AFOLs is.
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Re: New LEGO Survey

Postby vynsane » Mon Apr 12, 2010 4:50 pm

Filled out. I like the fact that you can add options to the 'things that I find important' section. Kewl.
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Re: New LEGO Survey

Postby ThatGuyWithTheBricks » Mon Apr 12, 2010 5:58 pm

The best part about it is that it looks like we'll be getting a cantina and a Jabba's Palace!!!!! XD XD XD XD XD XD XD
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Re: New LEGO Survey

Postby GrayMattR » Mon Apr 12, 2010 7:12 pm

Interesting survey that they are focusing on social media and Web 2.0 technology. I'm not a member of the online LEGO club but it seems very similar.

I added "More recognizable real vehicles (like the VW Beetle)" in the list of requests. I didn't get the VW set but would love to see TLG make something like a Mustang, BMW Z3, Porshe, etc.
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Re: New LEGO Survey

Postby GrayMattR » Mon Apr 12, 2010 7:22 pm

banthafodder wrote:What I found surprising was that there were only 2660 AFOLs that filled out the previous survey. Makes you wonder just what the population size of AFOLs is.

According to LEGO in The Brick 2010 magazine, AFOLs are "a little under 5%" of their customers.
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Re: New LEGO Survey

Postby Tyrant » Mon Apr 12, 2010 7:43 pm

ThatGuyWithTheBricks wrote:The best part about it is that it looks like we'll be getting a cantina and a Jabba's Palace!!!!! XD XD XD XD XD XD XD

Did I miss a section in the survey?
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Re: New LEGO Survey

Postby banthafodder » Mon Apr 12, 2010 8:03 pm

^ The only thing that I saw relating to a specific theme was interest in Batman, which would be cool.
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Re: New LEGO Survey

Postby vynsane » Mon Apr 12, 2010 9:30 pm

I think they took a random smattering of the 'submit your own suggestions' and placed them in that form. I actually did the survey twice and got different options each time.
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Re: New LEGO Survey

Postby legomatt » Wed Apr 14, 2010 9:32 am

vynsane wrote:I think they took a random smattering of the 'submit your own suggestions' and placed them in that form. I actually did the survey twice and got different options each time.


Really? In that case, i might try it again to see if anything different comes up for me. I added one or two suggestions of my own, such as being able to buy sets that are listed as "Out Of General Distribution" before they get discontinued, and also to stop messing with the lego faces to keep them more 'lego' and less cartoon network.
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