Revealed by ToysRUs.com no less. MSRP appears to be $59.99. You can click through the image to the flickr page, but if you want to save a few clicks and view the hi-res image (2000×1034) directly, hit this link instead.
Begone blurry, artifacty images!
Almost forgot, images for LEGO Ben 10 are also on ToysRUs.com, but I didn’t bother with the photo stitching cause let’s be honest here, I’m pretty ho hum about this line and didn’t feel like it was worth the effort. You can click through to see them in all their glory.