The Direct to Consumer design team – the guys responsible for the big exclusive sets (think 10189 Taj Mahal, 10213 Shuttle Adventure, and 10210 Imperial Flagship as a few examples) – are looking for feedback on why you buy the sets you buy and what you want to see in the future. But they need it fast… you have about a two day window to share your thoughts, so hit the jump to see what they’re asking and stop by the open thread to share your thoughts.
Here is a message that was passed on to the Ambassadors via Steve Witt:
Direct is just wrapping up 2011 and weâ€™re now looking forward to 2012 and beyond!Â Iâ€™m hoping you and the ambassadors can help me do a bit of brainstorming for some new model ideas.
Weâ€™re specifically trying to get some insight into what excites fans about our World Icons models.Â Do you buy sets like the Statue of Liberty, Eiffel Tower and Taj Mahal because you view them as amazing â€˜parts packsâ€™?Â Do you only buy specific models in the line because of individual appeal or do you collect the whole series because you appreciate the theme?Â What would you like to see as the next World Icon?
Weâ€™d also like to hear if there is a particular ultimate set beyond World Icons which youâ€™ve always wished we would make.Â It could be anythingâ€”like the Carousel, Imperial Flagship, Space Shuttle, Town Plan, Beetle, Medieval Market, Sculptures, etc.Â It could be Technic, Town/CITY, Space, Castle, Mindstorms, Belville, Trains or even something completely new.Â The sky is the limit!
As you can see, this isn’t exactly a free-for-all suggestions thread. They’re looking specifically for ideas to make into the next big exclusive. So get those gears turning and lets see what you want from Lego! I’ll gather up your comments on Wednesday night and forward them off.