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Archive for November, 2009

Ace Kim | November 20th, 2009 | Sales News

LEGO Star Wars 7669 Anakin’s Jedi Starfighter Sold Out

The availability status on 7669 Anakin’s Jedi Starfighter at LEGO Shop@Home is now marked as Sold Out. Doing a cursory search on FBTB’s affiliate sites, including Toys’R’Us (yes, we are now affiliated!), shows the set to be sold out everywhere else online. Amazon’s availability is through third party resellers at nearly double markup. Your best bet? Go to Target.com and do a “Find it at a Target Store” search. Punch in your zip code and it will display all the local Target stores in your area with availability. You can also do this type of store search with Walmart.com. Good luck.

Ace Kim | November 20th, 2009 | Sales News

LEGO Indiana Jones 2 Game Now Available

Just a quickie note: I almost forgot, but Tuesday was new game day and it saw the release of LEGO Indiana Jones 2: The Adventure Continues. It’s available for Wii, DS, PS3, PSP, Xbox360, and PC.

Don "Solo" Reitz | November 18th, 2009 | Off Topic

Kids Build a BMW X1 Replica for Charity

I know this may be a bit outside of our usual scope, but it brightened my day too much not to post.

800 kids from ages 5 to 13 who visited the BMW Welt in Munich a few weeks ago built this full size car in four days with approximately 165,000 LEGO bricks (under the automaker’s supervision of course). For every LEGO block used BMW made a donation to the “Die Arche” children’s foundation.

Untitled (by fbtb)

More images and original story via Carsoop. Best picture though? This one right here. That’s one satisfied kid!

Ace Kim | November 17th, 2009 | News, Sales News

LEGO Star Wars, Toy Story 2010 Box Art

Amazon.com comes through with some advance pictures of 2010 box art images. All sets are available for preorder and are scheduled for release on January 1, 2010. I’m not sure if Amazon ships earlier than the release date, but, historically, January 2010 sets have been available at Toys’R’Us earlier than their release date.

LEGO Star Wars

LEGO Toy Story

Ace Kim | November 16th, 2009 | Sales News

Some Amazon.com Deals

I have three somewhat noteworthy sale updates to pass along this Monday morning:

With no tax to most states and free shipping, these are the best deals out there for the above sets from a reputable source. And since it’s Amazon, the deals may get better or expire quickly and without notice.

Ace Kim | November 13th, 2009 | News

LEGO Indiana Jones 2 Preview

If you’re on the fence about picking up the new LEGO Indiana Jones 2 game (set for release on November 17th), maybe a preview of the game will whet your appetite. I found this preview on the New York Daily News site of all places. Still, it gives a pretty thorough breakdown of the differences between the first and second games.

Don "Solo" Reitz | November 12th, 2009 | News

New Online LEGO Survey + results from the last one

The LEGO Group Wants to Hear From You!

As Adult or Teenage Fans of LEGO, you bring an important perspective to the LEGO Group.  We respect your creativity and passion for the LEGO brand.

Since December 2008, we have done quarterly online surveys to learn more about the needs and wishes of global AFOL (defined as ages 20+) and TFOL (defined as ages 13-19) communities. For your information, we have listed the key findings from the latest survey in July 2009 below. Now we ask you to take the survey again. It include some of the same questions, but also a set of new questions for you.

Please take a few moments to complete this short online survey to let us know your opinion about the LEGO Group.

You might notice that the link refers to the LEGO Kids Inner Circle; this is because Satmetrix, which hosts that site, is also supporting our efforts to track AFOL/TFOL opinions.  Rest assured that this survey is for AFOL’s and TFOLs only.

Here are some of the key findings from the July 2009 survey:

  • The survey was completed by 4800 AFOLs and TFOLs. 32% of respondents were TFOLs, 68% was AFOLs. When asked about likeliness to recommend LEGO products and services to friends and family, AFOLs are (consistent with the previous surveys) more likely to recommend than TFOLs. When asked what the LEGO Group can do to improve willingness to recommend, most frequent answers center around request for products and benefit/recognition programs targeted specifically to AFOLs and TFOLs.
  • In this survey we asked some questions specifically about BrickJournal. The reason for this is that the LEGO Group has been providing start up support for taking BrickJournal to a printed Magazine and together with Joe Meno and his publisher Tomorrows, we are interested in getting feedback from the AFOL/TFOL community. Here’s what we learned:

o    High awareness among adults, but there is work to be done with teens!  BrickJournal has 70% awareness among AFOL’s, but less than half of TFOL’s have heard of it.

o    Of those aware of BrickJournal, however, only 20% have acquired a printed copy.

o    On a scale of 1-4, with 4 the high score, readers gave BrickJournal an average score 3.13.  Only 14% of fans gave it a score less than 3.

o    BrickJournal has some ways to go before being truly international. For those who did not purchase a copy of BrickJournal, almost half cited how difficult it is to get as the top reason for not buying a copy yet.

Thank you,

The LEGO Community Team

Ace Kim | November 12th, 2009 | Sales News

Visit Toys’R’Us, Get A Free Keychain

Visit any Toys’R’Us store on Sunday, November 15th and Saturday, November 21 and receive a free LEGO Santa Claus keychain. The press release didn’t mention any minimum purchase and it seems like you’ll also get a $5.00 off coupon any LEGO purchase valued at $20 or more excluding video games. You can also get the free keychain online, but you’ll have to make a purchase on a qualifying product, which I think means everything online. This post really has nothing to do with LEGO Star Wars or any other licensed theme, but I suppose you could use the coupon to save some bucks on a LSW set, like Echo Base. Oh, and they’re having a sale on sets found in their big toy book. Check out this post for more ideas on how to use your coupon.

And no, I’m still not a member of their affiliate program.

Ace Kim | November 11th, 2009 | News

LEGO Ben 10 Minisite Up At LEGO.com

If you want a sneak preview of the new Galidor the new Bionicle the new Ben 10 sets, you can dial your browser to http://ben10.lego.com and get into glimpse of the future.

Also, though not licensed, LEGO Atlantis minisite is up as well. LEGO Atlantis probably has some of the best minifigs for 2010.

Thanks to Jargon for the heads up.

Don "Solo" Reitz | November 11th, 2009 | News

New Version MINI TIE Fighter Spotted @ Target

Minis spotted at Target

It’s that time of year again to keep on the lookout for the polybagged mini Star Wars sets. I spotted these two, the new version Tie Fighter and General Grievous’ Starfighter. These were found in the holiday section of Target.