This set is an exclusive in the UK to Tesco stores. They’ve finally reduced the price to a much more respectable £24.99 (that’s £10 off). It appears on their website but not sure about in-store. If not, you can always order it online and have it delivered to your local store for free.
If you have any spare Clubcard vouchers though, you might want to wait until Monday, because I believe Tesco’s Double-Up promo starts again then, so if you have at least a £5 voucher, you can turn that into a £10 voucher for free and use that on toys. The more vouchers you have, the more you can get off the price!
I did this last year with the Midi Millenium Falcon and ended up only spending £4.95 on it! Here’s hoping the reduction lasts until then!