I got another email with some more May 4th goodies. Right now, you can order 10179 Ultimate Collector’s Millennium Falcon at a discount of 25% off, $374.99.
The email also states:
Plus, on May 3rd and 4th only, be entered in a chance to win a first-edition Ultimate Collector�s Millennium Falcon�
But there’s no other information as to how. This may be a LEGO retail brand store effort. The first-edition UCS Falcon came with a special first-run certificate that was only available during the first production run of the set.
Update: I got yet another email with more details:
Place an order through LEGOshop.com on May 3rd or May 4th and you will receive an exclusive LEGO� Star Wars� poster, each individually numbered up to 15,000, celebrating the LEGO Star Wars 10th Anniversary and featuring over 160 minifigures that have appeared in a LEGO Star Wars set in the last 10 years. You will also automatically be entered to win a first-edition LEGO Star Wars Ultimate Collector�s Millennium Falcon� – number 5, 6 or 7.*!