Yep, that’s the name. Bricklandia. Sort of inspired by Fred Armisen’s Portlandia comedy show. We chose this name for a variety of reasons, but mostly because we hated it the least. I don’t know what it is about being in this hobby, but there seems to be some sort of unwritten rule or disease that forces one to name a new LEGO-related endeavor with the word “brick” in it. What’s up with that? Are we that uncreative that we can’t come up with a cool new name that doesn’t involve the word “brick”? I think that’s why I wanted to use Studs, since it avoids “brick” altogether but still implies an association with LEGO on some level. So Bricklandia was suggested and other than us hating it the least, we also liked the fact that it gave the characters a place to live and establishes the LUG and location for the LEGOLand theme park. So this week, we went with a poster type of image outlining some of the characters we had in mind for upcoming strips. Hopefully over time, this cast of characters will expand. It’ll be interesting to see how different or similar this poster will be in a year or two.

And for the record, it was not my idea to put a character named Onions modeled after the Series 4 skater who is a LEGO Ambassador into the strip. Paul thinks he’s being funny.