This micro Millennium Falcon polybag set is a free gift with purchase of $24.99 or more of LEGO Star Wars sets. Otherwise you can just buy it straight up for $4.99. The printed plate is obviously the most appealing item out of this set. I can imagine a minifig collector wanting to get truckloads of these for displaying minifigs. Good luck with that. You should be able find them at an end cap near the LEGO section of your local Target stores. DPCI # is 204-00-0266.
Thanks to Mos Eisley for the tip.