I’ll cut to the chase: the big set pictured above, 21117 The Ender Dragon is the one on sale for 30% off making the final price $48.99 before any tax, down from MSRP of $69.99. 21114 The Farm is also 30% off at $20.99 down from $29.99. And things trickle down from there. The majority of the other sets in the theme are seeing a notable discount anywhere from 15-21% off:

I don’t know but I have this feeling that Minecraft sets are constantly on sale and maybe I just haven’t noticed until now. Still, those 30% discounts don’t come around very often regardless of theme.