It was bound to happen but LEGO is remaking the Diagon Alley set. The new 75978 Diagon Alley is more than double than the previous version in both price and piece count. The original 10217 Diagon Alley weighed in at 2,205 pieces with a price tag of $149.99. The new 75978 Diagon Alley has 5,544 pieces with the asking price set at $399.99.
Four Hundred Dollars. Despite being targeted at the 16+ age group, Four Hundred Dollar Diagon Alley does not come in the fancy packaging used for the adult market.
The set takes a Modular Buildings style approach where you build 4 distinct buildings each on its own baseplate. In all, the shops you build are Ollivanders Wand Shop, Scribbulus Writing Implements, Quality Quidditch Supplies, the Daily Prophet, Florean Fortescue’s Ice Cream Parlor, Flourish & Blotts bookseller and Weasleys’ Wizard Wheezes.
You’ll get 14 minifigs included in 75978 Diagon Alley: Harry, Ron, Hermione, Draco, Ginny, Molly Weasley, Ollivander, Fred and George, Gilderoy Lockhart, Lucius Malfoy, Hagrid, Florean Fortescue, and the Daily Prophet photographer.
It’s pretty outrageous to see LEGO keep releasing these gigantic, high-dollar sets. Asking someone to buy your Four Hundred Dollar set is quite a big ask. I’m sure it’s great; I’m sure it’s got all of the details you’d expect; I’m sure the end product justifies it all but I doubt that this set will find it’s way into a lot of fans’ hands given the current economic climate. If they had broken up the set as four separate sets priced at $100-$150 each and spread it out over 2-4 years, well that seems way more digestible. I was okay with LEGO’s product release cycle before, a company’s gotta make money and try to stick to a schedule. But this one feels almost tone deaf in the way it was released. LEGO wants all of the money. All of YOUR money. And there’s no end in sight.
After last month’s releases, this year already felt like the most expensive year to date of new LEGO sets. 75978 Diagon Alley is just another set to add to the growing sum. And we still have the last quarter of the year to contend with.
75978 Diagon Alley will be released on September 1, 2020 for $399.99 directly from LEGO.com.
75978 Diagon Alley Pictures
THE MAGICAL WORLDSÂ OFÂ LEGO AND HARRY POTTER COME TOGETHERÂ AGAIN WITH NEW LEGO DIAGON ALLEY SETÂ
1stÂ September 2020:Â Launching today,Â theÂ spectacular newÂ LEGOÂ® Harry PotterÂ®Â set allows fansÂ to be transported toÂ the most magical shopping street in the world, now in brick form!Â Â
Diagon Alley™Â is one of the most iconic locations in the Wizarding World.Â Itâ€™s whereÂ Harry Potter getsÂ his first glimpseÂ of theÂ excitingÂ new world he is about toÂ join, asÂ heâ€™sÂ guided through the magical shopping street by Hagrid. And nowÂ LEGO and Harry PotterÂ fans alike can build andÂ createÂ theÂ iconicÂ streetÂ inÂ theirÂ ownÂ homes.Â Â
The setÂ brings the two worlds together in aÂ magical hybrid: a rich and versatile display model, with a modularity aspect that allowsÂ fansÂ to choose how to display the shops (all in a row, swapping them around, or even placing individual shops on different shelves!).Â Â
Measuring more than a meter wideÂ and made up ofÂ overÂ 5,000Â pieces,Â LEGO Diagon AlleyÂ featuresÂ theÂ famedÂ wizarding world shopsÂ packed with authentic details from theÂ moviesÂ toÂ truly capture the ambience ofÂ the street.Â Â
Behind magnificent and detailedÂ storefrontsÂ lie intriguing interiors, fascinating features and familiar characters. Fans can recreate some of their favourite moments from theÂ Harry Potter film seriesÂ including;Â discovering the wands at Ollivanders™Â fromÂ Harry Potter andÂ the Sorcererâ€™sÂ StoneÂ droppingÂ in onÂ GilderoyÂ Lockhart™â€™sÂ book-signing event at Flourish &Â Blotts™ bookstoreÂ fromÂ Harry Potter and the Chamber of Secrets;Â orÂ obtainingÂ a love potion from Weasleys’ Wizard Wheezes™Â fromÂ Harry Potter and the Half-Blood Prince.Â
Marcosâ€¯ Bessa, LEGO Harry Potterâ€¯Design Leadâ€¯commented:â€¯â€œI love how faithful the final design is to the architectural details in the film. You can barely see some of these buildings zooming past your screen, but we tracked down different photographs from the sets â€“ some of them from nearly 20 years ago â€“ to make sure everything is spot on. Diagon Alley is the biggest set Iâ€™ve designed to-date and I am really proud of how it has come together.â€Â Â
The set also includes 14 minifigures, including new versions of lead characters Harry, Ron,Â HermioneÂ and of course George and Fred Weasley who have their own joke shopÂ in Diagon Alley.Â There are also minifigures ofÂ FloreanÂ Fortescue and the Daily Prophet photographer, whoÂ have never been seen in LEGO form before.Â
With Christmas just around the corner, the LEGO Diagon Alley set makes an impressive and inspiringÂ gift for Harry Potter and LEGO enthusiastsÂ alike.Â Â
LEGOÂ® Harry PotterÂ® Diagon Alley™Â set is available directly from LEGO Stores andÂ www.LEGO.com/EnterTheMagicÂ from 1stÂ September, 2020Â