[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 483: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/bbcode.php on line 112: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead
[phpBB Debug] PHP Warning: in file [ROOT]/includes/functions.php on line 4710: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3823)
[phpBB Debug] PHP Warning: in file [ROOT]/includes/functions.php on line 4712: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3823)
[phpBB Debug] PHP Warning: in file [ROOT]/includes/functions.php on line 4713: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3823)
[phpBB Debug] PHP Warning: in file [ROOT]/includes/functions.php on line 4714: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3823)
LEGO Star Wars Forum | From Bricks To Bothans • View topic - Box size
Travel the dunes with the LEGO� Star Wars™ Ultimate Collector Series Sancrawler™

FBTB - From Bricks To Bothans

Follow us: RSS
News? Questions? Comments? Email!

Box size

A Member of LEGO Company's staff drops in here from time to time to answer questions from LEGO fans like you.

Box size

Postby meeotch » Fri Mar 06, 2009 8:56 pm

I'm willing to bet that I know the answer to this, and that this was answered before in the old forums, but I'm just wondering, why do the boxes for sets (especially for the larger sets) seem to be about twice as big as they need to be to hold everything?
Last edited by meeotch on Fri Mar 06, 2009 9:42 pm, edited 1 time in total.
"Always carefully check the source of your internet quotes" - Abraham Lincoln
meeotch
 
Posts: 796
Joined: Wed Feb 11, 2009 9:11 am
Location: Portland

Re: Box size

Postby MrCRskater » Fri Mar 06, 2009 9:12 pm

Good question! It seems a wasteful practice and not very "green". Hope Steve has a satisfying answer for us. . .
MrCRskater
Staff Writer
 
Posts: 677
Joined: Tue Feb 10, 2009 7:44 am

Re: Box size

Postby theJudeAbides » Sat Mar 07, 2009 6:17 pm

Another question I've been wondering about (along the same lines) is why LEGO varies the width of the mid sized (200-300 pc) sets. I've seen some that were as thin as [almost] an inch while others are thick at almost 2 inches. The thing is, it doesn't seem like LEGO is necessarily moving in a thinner (less wasteful) direction, as newer sets are released in both sizes. What (if anything) drives the decision of what the box width will be?

The beauty of a LEGO MOC is not the elements that go into it, but the way those elements are put together.
theJudeAbides
 
Posts: 236
Joined: Tue Feb 10, 2009 6:00 am
Location: Minnesota, USA

Re: Box size

Postby onions » Sat Mar 07, 2009 10:55 pm

maybe if the set has large elements? that woudl determine how thick the box would need to be.

i personally hope that lego would reconsider their box sizes overall. so much wasted space; it's not very "green". maybe they are afraid of losing shelf space with smaller packaging. I would think, though, that smaller packaging overall would allow a retailer to place more and different products on the shelf. if not, it might actually bring the price of lego down with more products being shipped on the same pallet with smaller packaging. but what do i know... it certainly is an interesting topic, and i for one would be interested in knowing tlg's stance on going green.
onions
Damp Noodle
 
Posts: 73
Joined: Thu Dec 18, 2008 12:45 pm

Re: Box size

Postby dWhisper » Sun Mar 08, 2009 6:30 am

Well, from a retail perspective, the box face is important to manufacturers, but recently, I know that big retailers have been pushing manufacturers to be more efficient with it. Walmart has prodded cereal and video game manufacturers to use smaller packaging whenever possible, and even invented a new way to send milk to the store that saved some 33% of transportation costs.

It would be nice to see LEGO jump on that board, not just as a "green" thing, but as a way to lower their costs (and maybe increase what they can put in a set). As Jude mentioned, LEGO is using a ton of different box sizes for no good reason. The greater the number of boxes you have, the less you order of each one and the higher price you pay per unit. Simple economics decreases cost as quantity goes up. I'd be curious to see what kind of savings would come just from cutting the number of boxes in half. I bet its a lot more than anyone realizes...
If the above post didn't offend you, you're probably reading it wrong.
dWhisper
 
Posts: 24
Joined: Fri Jan 16, 2009 9:56 pm
Location: Dallas, TX

Re: Box size

Postby natelite » Sun Mar 08, 2009 6:16 pm

I think afols already prodded TLG to make thinner boxes 2/3 years ago. Lego started producing thinner boxes with the batman series 2 and with classic IJ sets. I think they saw batman sets bombed and classic IJ sets weren't selling as well and decided boxes should be thick and big. They switched back with the SW clone sets. RGS, ATTE were way larger than they have to be. Even bigger and thicker than MTT.

The whole issue around the boxes isn't that TLG doesn't want to be green. It's the perceived value with thicker, bigger boxes. Parents unfortunately equate thin packaging to poorer quality or cheaper value and deny kids the set they wanted. Unfortunately they look at MTT and RGS and figure that holy moly…RGS is so much more bigger it has to be good value, and bought that.

i would love if TLG continue with smaller boxes. makes storing misb sets easier.
natelite
 
Posts: 13
Joined: Wed Feb 11, 2009 1:10 am

Re: Box size

Postby MrCRskater » Sun Mar 08, 2009 7:51 pm

MrCRskater
Staff Writer
 
Posts: 677
Joined: Tue Feb 10, 2009 7:44 am

Re: Box size

Postby onions » Sun Mar 08, 2009 10:06 pm

Fine keep the boxes thick just make them smaller.
onions
Damp Noodle
 
Posts: 73
Joined: Thu Dec 18, 2008 12:45 pm

Re: Box size

Postby kelano28 » Sun Mar 08, 2009 11:42 pm

OR...

don't worry about the box sizes, just put more pieces in them ;)
kelano28
 
Posts: 76
Joined: Mon Feb 16, 2009 5:12 pm

Re: Box size

Postby Gingerbeard Man » Mon Mar 09, 2009 3:53 am

Gingerbeard Man
 
Posts: 296
Joined: Wed Feb 11, 2009 3:14 am
Location: Germany

Re: Box size

Postby Jabba the Taff » Mon Mar 09, 2009 4:19 am

Jabba the Taff
 
Posts: 261
Joined: Thu Feb 12, 2009 11:10 am

Re: Box size

Postby BCTom » Mon Mar 09, 2009 10:55 am

My impression is that the boxes are large to give the impression of LEGO sets being bigger than they actually are. LEGO is a pricey product, and I think it's likely that someone not overly familiar with the product would be discouraged from buying if they knew how small the finished product was going to be.

The big boxes with their big pictures cleverly (deceptively?) imply a larger product than we actually get.

The only set I have that came tightly packed into an appropriately sized box IMO, is the UC Death Star.
BCTom
 
Posts: 2
Joined: Wed Mar 04, 2009 3:46 pm

Re: Box size

Postby natelite » Mon Mar 09, 2009 4:02 pm

natelite
 
Posts: 13
Joined: Wed Feb 11, 2009 1:10 am

Re: Box size

Postby dWhisper » Wed Mar 11, 2009 4:18 am

Not exactly true... first, LEGO is privately held, so they're not accountable to any shareholders. But all retailers, especially toy retailers, are accountable to creating and meeting consumer whims. We're not talking about changing consumer minds here, more of presenting options based on consumer minds before they know its there. Several big companies have been making these pushes lately, in part because consumers want to "be green" and also because it saves them money. Cereal companies, dairy providers, software manufacturers, and computer manufacturers have all been in this boat. Last year, HP sold a computer through Walmart that came pre-packaged in a carrying case. That saves the consumer some $50 in having to buy a bag, and reduced packaging and shipping costs by nearly $70. Instead of coming 2 in a case, they could be packaged 4-5 in the same box. That reduces the space they take, and thus means more in a truck... etc etc etc.

LEGO has the oppertunity to kill two birds with one stone, both by selling up a green angle to consumers (and creating some consistency) and saving money on transportation costs.
If the above post didn't offend you, you're probably reading it wrong.
dWhisper
 
Posts: 24
Joined: Fri Jan 16, 2009 9:56 pm
Location: Dallas, TX

Re: Box size

Postby Crusader » Wed Mar 11, 2009 6:17 am

My gut feel on this is similar to the one I have on Lego having more female minifigs. Lego strikes me as a company that would like to be politically correct whenever possible. I'm sure they would like to have very green packaging, just like I'm sure they would like to include more female minfigs. However they have done probably numerous studies that show that they sell more Legos when they come in big boxes, just as they have done numerous studies showing that female minifigs sells less sets. In fact with the millions of sets sold their data is not just in studies but in actual market results.

As a parent, I'm always trying to make sure that the presents around the Christmas look impressive. Likewise the pile on the kitchen table at birthday time. Big boxes get kids excited, and to a parent it seems like you're getting more bang for your buck.

By all indications, Lego sets are selling very well even in a global recession. I doubt they are going to change their successful formula right now in the midst of it.
"He is a very shallow critic who cannot see an eternal rebel in the heart of a conservative." - G.K. Chesterton
Crusader
 
Posts: 127
Joined: Wed Feb 11, 2009 4:23 am
Location: Jundland Waste aka Eastern Pennsylvania

Re: Box size

Postby Puddleglum » Wed Mar 11, 2009 6:28 am

It's easy to say "the stupid consumers think bigger boxes are better", but I think the issue is not a simple one for LEGO. (WARNING: Lots of conjecture and opinion coming up! :D) With every other children's toy, the box is more or less the size of the toy, by necessity. Packaging is very important with toys, and you can't simply expect people to change their frame of reference when they wander out of the toy car section and into the LEGO section. I think LEGO must size the boxes relative to the size of the assembled set, or people's perception of the value of a set will go down, even if they are not conciously thinking it. And especially with kids, big is always better. It would be nice if LEGO sold their sets in boxes that were only big enough to hold the peices, but from a marketing perspective, I just don't feel like that's a viable option for them. That being said, I do agree that in some cases they go overboard, giving an impression that a set is larger than it actually is.

ALSO, it's better for us AFOL's that people do not have a clear idea of the per-volume price of LEGO. Otherwise we would never find garage sales where a shoebox full of LEGO is marked for $5-$10. >:)

Last edited by Puddleglum on Wed Mar 11, 2009 8:18 am, edited 2 times in total.
Puddleglum
 
Posts: 124
Joined: Fri Mar 06, 2009 9:01 am
Location: Northern Virginia

Re: Box size

Postby Crusader » Wed Mar 11, 2009 6:48 am

Nicely written Puddlegum, and lest there be any confusion, I am a man.
"He is a very shallow critic who cannot see an eternal rebel in the heart of a conservative." - G.K. Chesterton
Crusader
 
Posts: 127
Joined: Wed Feb 11, 2009 4:23 am
Location: Jundland Waste aka Eastern Pennsylvania

Re: Box size

Postby dWhisper » Sun Mar 15, 2009 7:58 pm

If the above post didn't offend you, you're probably reading it wrong.
dWhisper
 
Posts: 24
Joined: Fri Jan 16, 2009 9:56 pm
Location: Dallas, TX

Re: Box size

Postby Puddleglum » Mon Mar 16, 2009 9:23 am

Puddleglum
 
Posts: 124
Joined: Fri Mar 06, 2009 9:01 am
Location: Northern Virginia

Re: Box size

Postby dWhisper » Mon Mar 16, 2009 12:27 pm

Not quite true... Thebox size is somewhat dictated by the nature of the toy. If it requires assembly, it's quite possible for it to be smaller (like, say, every furniture box ever). LEGO is somewhat unique in the sense that all of their products require assembly, that's the point of the toy! But compare a LEGO box to K'nex, Magnetix, or even MegaBloks, which have to do more with less shelf space. It wouldn'tbe suicide, if handled correctly; potentially, it could be a great tool that saves LEGO money.
If the above post didn't offend you, you're probably reading it wrong.
dWhisper
 
Posts: 24
Joined: Fri Jan 16, 2009 9:56 pm
Location: Dallas, TX

Next

Return to Ask LEGO

Who is online

Users browsing this forum: No registered users and 1 guest

cron