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Breif mention of Lego in the business pages

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Breif mention of Lego in the business pages

Postby Crusader » Tue Feb 17, 2009 12:51 pm

Some of you may find this interesting from an article on CNBC:

"Meanwhile at LEGO, its line of "LEGO Star Wars" video games are spurring sales of traditional play sets, says Michael McNally, brand relations director at LEGO.

The company is celebrating its 10th year making Star Wars branded LEGO sets. The "LEGO Star Wars" video games have kept the brand fresh with children, says McNally, who cites research showing that kids who play the game are more likely to buy a physical LEGO product. The three different LEGO Star Wars video games have sold over 20 million units; while the Star Wars branded LEGO sets have sold 106 million units worldwide.

Nostalgia is also working for LEGO. McNally points out that the first "Star Wars" film was released in 1977, around the time the companies products started gaining popularity in the United States.

"This is the first generation of American parents who grew up with LEGO themselves, and are buying it for their kids," said McNally."

Here's the link to the rest of the article:
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