Mark your calendars because it’s back by popular demand! Toys’R'Us stores will once again be hosting The LEGO Movie building event where you can build Emmet’s Car and “transform it into something awesome.” The event is scheduled to return on Saturday April 12, 2014 from 12pm to 2pm or until supplies last. Did you go to the first building event? I never made it but I heard that the crowds at each store were beyond anything they’ve seen before and that it was generally perceived as a giganto failure. Hence, the event’s return to try and make things right. Gotta say, I’m impressed that TRU is willing to try this again to smooth things over with their customers. I might try and go to this one and bring the kids along but if I see a line out the door before noon, I’m Audi 5000.
Posts Tagged ‘The LEGO Movie’
T-shirt shop Teefury has some LEGO themed shirts for today, Sunday March 23. They are Benny Stardust on the left and Brick In The Wall on the right. If you’re not familiar with Teefury’s Twofury sale, both shirts are for sale at the same time and compete throughout the day for most tees sold in 24 hours where the winner gets nothing except bragging rights and imaginary internet points.
Sick of the Movie yet? I know I’m not. I’ve only seen it once, and by my straw poll, I’m already behind the curve. I’m sure many of you have seen it more than once but if you’re looking for a new way to keep the magic alive, then check out this The LEGO Movie building event hosted by Barnes&Noble. Details are pretty light; the event is on March 1st, and all the image says is “build a scene from the movie” which could mean anything. I’m going to go out on a limb and say you can probably build a micromanager of some type, much like the LEGO Brand Retail monthly mini model build from earlier this month. Just a wild guess. Anyways, plug in your zip code to see if a store near you is participating. I would advise getting there early and mentally prepare yourself for a mob scene.
If you live in the Southern California area and are looking for something to do this weekend besides go see the movie for the nth time, check out what LEGOLAND California is doing. They are debuting The LEGO Movie Experience starting tomorrow February 20 at the LEGOLAND Soundstage. I can’t seem to find an end date for the Experience, but expect LEGOLAND to milk this thing for as long as possible. The entire basement set is going to be there along with a tone of other sets and scenes. You can get an idea of what to expect by checking out the photos here in this Fandango interview article with Wyldstyle voice actor Elizabeth Banks. I plan on being there Saturday with the family so if you see me wandering around the park come say hi!
Thanks to chief for finding that link.
From the “This Should Surprise No One” news desk, The LEGO Movie holds on to the top spot for the weekend’s box office results going up against romcom About Last Night aiming for the Valentine’s Day weekend push. But we all know the power of the nerd can overcome the romantically inclined. Either that or there are a LOT of single nerds out there. Looking at this upcoming weekend’s scheduled releases, I have no doubt it will again hold the top spot even against another animated film opening this weekend, The Wind Rises, which I will probably go see as I am a fan of Miyazaki’s work but I digress.
This past weekend, The Skirball Cultural Center hosted a LEGO event simply called LEGO Day and LUGOLA was invited to participate! Warner Bros. sent over a care package full of Movie-related goodies for the attendees and included in the lot were a handful of the promotional tins that given away to Willy Wonka-style Golden Ticket holders. They also gave away some bare bones Movie Collectible Minifigs but what they lacked in accessories they made up for with minifig stands printed with the movie logo. Nice! Now to just get my hands on 16 of them….
Unsurprisingly, The LEGO Movie dominated the weekend’s box office earning $69.1 million domestically with The Monuments Men, also debuting this weekend, coming in a distant second at $22.7 million. Internationally, it opened in a modest third place, opening mostly in Latin America, earning just $18.4 million estimated, with Disney’s Frozen taking top spot at $24 million thanks to opening in China.
The LEGO Movie cost Warner Bros. and Village Roadshow just $60 million to make and, also unsurprisingly, talks have already begun on a sequel. It can’t come fast enough.
The film is rated at 95% fresh on Rotten Tomatoes as of this writing. We will be publishing our own reviews shortly.
LEGO sent out the above promotional set to select members of the press. It’s a small 168-piece set where you build a section of theater seating. Included are nine minifigs of the major characters from the film. LEGO Movie minifigures in a theater watching The LEGO Movie… it doesn’t get any more meta than that.
In anticipation of the impending release of the The LEGO Movie, both Amazon and Toys’R'Us are discounting LEGO Movie set by at least 20%. Amazon seems to be out on some sets, like 70801 Melting Room, but you can pick up it up and others at Toys’R'Us. On Toys’R'Us’ site, they seem to be out on some sets as well, but they do offer online purchase for in-store pickup. AND they have Movie sets marked at MSRP. One set in particular worth mentioning is the TRU exclusive 70813 Rescue Reinforcements. It’s normally $69.99, but 20% off brings the price down to $55.99.
Looking for something to do after the movie? On Saturday, February 8 from 12noon to 2pm, Toys’R'Us stores will be hosting a building event. From the poster, it looks like you’ll be able to build a small car for Emmet that can double as a plane. The poster also says that there will be raffles for toys and prizes which, I’m pretty sure, is a first. All the other events I’ve been to never had anything more than a couple of promotional items.