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Posts Tagged ‘Spider-man’

[SDCC] The Statues of The LEGO Booth

Chopper Statue 1

The LEGO booth is home to a record number of statues this year, totalling five in all. We’ve already posted images of the LEGO Batcycle and a few snaps of the other statues but I thought I’d try taking a few more.

Choppers head actually moves by rotating left and right and features its front wheel which was missing from the previous photos released of the statue. At first I thought its two legs were actually going into the table until I realized that the angle was built that way on purpose.

My favorite one is the of Spider-Man complete with webbed up camera.

Spidey Statue 3 Spidey Statue 2 Spidey Statue 1 Shredder Statue 2 Shredder Statue 1 Rocket + Groot 2 Rocket + Groot 1 Lord Business Statue 3 Lord Business Statue 2 Lord Business Statue 1 Chopper Statue 2
Ace Kim | July 22nd, 2014 | LEGO Super Heroes, Marvel Comics, News, The LEGO Movie

[SDCC] Spider-Man, Lord Business Statues at LEGO’s Booth

LEGO Booth Spider-Man Statue

Pictures are starting to spring up of the Comic Con exhibit floor. I was sent the above and below pics of two statues that haven’t been revealed through a news outlet: one is a Spider-Man statue with an open window providing a great photo opp, and the other is Lord Business in his full get up from The LEGO Movie. The Lord Business statue stands over 8 feet tall. That booth is starting to look packed.

FBTB will reporting from SDCC starting tomorrow. We’ll have more pictures and news posted as quickly as humanly possible. Follow our Twitter account and sign up for text notifications to get the latest headlines sent to your phone. Data and message rates may apply.

Lord Business 2 Lord Business 1

Thanks to Mos Eisley for the pictures.

Ace Kim | August 3rd, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] Marvel and DC Minifigure Giveaways: How LEGO Gamed the System Part 4

I had a whole thing written up before LEGO contacted me and sent me their official response. I decided to write this post anew and save some of my rantings for a response in the forum thread.

Their response isn’t much of a surprise. OF COURSE they would deny any wrong doing because to admit otherwise, assuming we are right, would be worse. It reads like your standard PR response and for some people that won’t change their minds in the least. It’s hard to change someone’s mind once they’re convinced of something.

I do want to give LEGO credit for reaching out and having a talk with me. I truly believe that my conversation with PR was genuine and honest as can be, meaning I believe the person I talked to when he/she said that no shenanigans took place. I also believe we both came away with a better understanding of the other side. However, I still have my doubts which I’ll get into in the forum thread.

I do want to take this opportunity to address some things that the community has raised.

Firstly, is targeting kids a bad thing? No, not at all. But be up front about it. Azog was a targetted effort and no one’s complaining about that method. People are only complaining about the severe limited numbers with Azog.

And secondly, are we whining? Yes, possibly a little bit. But I think there’s an overall misunderstanding in why this is even an issue. It isn’t about not getting the exclusives, it’s about having our time wasted and I’m pretty sure THAT is something we can all relate to. Let’s pretend that the minifigures were given away first come first serve. You wouldn’t hear a peep from anyone other than those who believe that the whole idea of an exclusive is stupid but that’s another topic for another time. With first come first serve, you show up to the booth and either you get one and you walk away happy, or you don’t and you walk away disappointed. And then you have the rest of the day to enjoy Comic Con. It’s very different than waiting in line for hours and feeling like hours of your time are being intentionally wasted and having ZERO chance of winning. Let me try and put this another way using a more universally understood analogy. You know the DMV? You ever go there without an appointment and how you have to sit and wait for hours before your ticket gets called up? That is far more enjoyable and productive than a rigged raffle. With the DMV, you will walk away with your license/license plate/renewal/state id or whatever it is you went there for. With a rigged raffle, you wait for hours, not able to do much of anything else except get sunburned, and walk away with nothing. Put another way, you ever play in a game where the opponent or the game master was cheating? Was that enjoyable for you? No one likes a cheat.

And if you still don’t get why this is a valid topic worth discussing, then I don’t know what else to say.

That’s all I can think of for now. I have one last post to offer suggestions on how to improve things for next time.

To be continued…

Ace Kim | August 1st, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] LEGO Responds to the Minifigure Giveaway


I was contacted earlier today by LEGO PR and received the following statement regarding the minifigure giveaway at San Diego Comic Con:

Regarding the SDCC minifigure raffle, we can assure you that, contrary to the speculation, the giveaway was in no way rigged or predetermined. After several years at SDCC where minifigure giveaways have left room for improvement, we did implement a new system this year, which was then adapted at the request of the SDCC organizers. Many of the things that are being discussed online about the manner in which we conducted the raffle are not based in fact.

We acknowledge and regret that there were crowd control issues on Thursday, but those were rectified, and the new process for the raffle ran smoothly for the remainder of the show. We did not distribute specific tickets to specific consumers, nor did we favor children over adults. The raffle was managed randomly in an attempt to be as equitable as possible so that the largest possible audience at the show had a fair chance to win. We are unable to control who wins, and we have no interest in a pre-determined outcome. Our goal is to offer a limited edition collectible to as many fans as possible in a fair and equitable manner. Given the nature of a limited edition giveaway, we understand that fans may be disappointed with the results. We are equally disappointed that there is an audience who receive limited edition figures and then sell them at a premium online; this is not in our interest, nor is it the intention of our activity at SDCC.

It is unfortunate that fan disappointment is manifesting in a proliferation of misinformation about our intentions and/or the manner in which we conducted the raffle. We have worked hard over the years to improve our SDCC raffles and we always seek to learn by doing. As we consider future plans, we will carefully review this year’s experience and the valuable feedback that our fan community shares, in order to continuously deliver a positive brand experience.

What do you think? Thoughts? Reactions?

Ace Kim | July 31st, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] Marvel and DC Minifigure Giveaways: How LEGO Gamed the System Part 3


This email comes from Joy. No kids to speak of, just a huge fan of LEGO. Her logic made the most sense to me so I was happy when she wrote me. Her email is quite lengthy so let’s get right to it.


Ace Kim | July 30th, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] Marvel and DC Minifigure Giveaways: How LEGO Gamed the System Part 2

Superman up the sleeve

I met Juan during my search for a Black Suit Superman. He’s a nice guy, family man, father of two. Goes to Comic Con every year as a family vacation. His kids are big fans of LEGO. We started comparing notes on our experiences with the minifigure giveaway. And Juan’s perspective is very different than most people I’ve talked to in that he was not only able to score a minifig, he scored all four of the Super Heroes minifigs, including Azog.


Ace Kim | July 29th, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] Marvel and DC Minifigure Giveaways: How LEGO Gamed the System Part 1

Shell Game

San Diego Comic Con has come and gone and it wasn’t without it’s drama. And by drama, I am referring to LEGO’s handling of the minifigure giveaway. After talking with several con goers, I am convinced that LEGO was selective on who they gave winning tickets to. Bottom line: the system was rigged.


Ace Kim | July 18th, 2013 | LEGO Super Heroes, Marvel Comics, News

[SDCC] Ticket Distribution: The New Method

Photo Jul 18, 4 44 44 PM

LEGO and the show management have come up with a new plan on how to distribute the tickets for the minifigure giveaway for tomorrow’s Amazing Spider-Man. If this method is successful, it will be the method used for Saturday’s Black Suit Superman and Sunday’s Green Arrow minifigs as well.

The tickets will be distributed on the West Terrace starting at 11:30am. It will be in the same area as the Warner Bros. promotion, so once they are done with that, you’ll be able to start lining up. The West Terrace is on the upper level of the convention center. Check out the first map and zoom in to know exactly where to go. There will be a big sign that says LEGO once its time to start getting in line or distributing the tickets. It is still unknown on what LEGO will do with the remaining Spider-Woman tickets, but for sure tomorrow is Spider-Man. Once you receive your ticket, check online at starting at 3:30pm to see if you’ve won or at the LEGO booth starting at 4:00. If you have a winning ticket, redemption will take place at the LEGO booth. Of course, if anything changes, we’ll post it here.

Here’s what the Spider-Woman looks like:


The minifigure is packaged in a clamshell case like an action figure which will keep the card backs mint. It would have been extra cool if there was a hang tag punched out of the plastic.

Ace Kim | July 12th, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] USAToday Reveals Comic Con Exclusive Minifigs

Alternate Spider-Man Spider-Woman

Green Arrow Black Suit Superman

Moments ago, USAToday posted their exclusive look at this year’s San Diego Comic Con exclusive LEGO minifigures. This year’s line up for DC Universe features Black Suit Superman and Green Arrow while Marvel is being repped by Spider-Woman and alternate-suit Spider-Man. As usual, there are no details no how to obtain them. That information will have to be discovered at the con. We will be posting details as soon as we find out any more information so stay tuned.

Ace Kim | April 29th, 2013 | LEGO Super Heroes, Marvel Comics, News

Gamestop Reveals Pre-order Bonus for LEGO Marvel Super Heroes


Gamestop has updated their site for LEGO Marvel Super Heroes detailing their pre-order bonus, and it’s not as great as I was expecting. The pre-order bonus is a Spider-Man keychain. Yeah, I know. In case you weren’t aware, the keychain is available for purchase right now from LEGO Shop@Home. This is kind of good news and bad news depending on how you feel about chasing exclusives. The good news is that there won’t be another exclusive to chase down if you weren’t into the video game. The bad news is that this is a wasted opportunity to get an obscure character or a variant suit of a popular character. There is a tiny chance that the keychain could be of Black Suit Spider-Man, or another varient paint job, but if that were the case, why make it a keychain? Unfortunately, there’s no picture yet to verify the suit color. Promotional exclusives have more often than not been a channel to put figures out there that would not normally fit into a regular set. Considering the roster of the previous pre-order game bonuses (Power Suit Lex Luthor, Elrond, Voodoo Doll Jack Sparrow, and Chase McCain), this Spider-Man keychain is pretty much a pre-order cancel button.