Missed out on 21102 Minecraft the first time it came around? Well here’s your chance to pick it up once again as LEGO Shop@Home has restocked the first US CUUSOO project to reach the product release stage. Price is $34.99 and you’ll get Free shipping if you spend enough and double VIP points all month long.
Posts Tagged ‘Minecraft’
If you’re like me, you don’t live anywhere near Copenhagen, Denmark where LEGO World is underway from now until February 19. It is there where the official LEGO Minecraft set was unveiled just moments ago. I’ve been fortunate enough to be sent the official pictures from the press release to share with you. It appears to be built in micro scale given that the mobs are about the same height as a microfig. I’m sure more pics will be up and available from attendees from the event soon. I’d keep my eye on flickr for pics.
When the Cuusoo program launched it’s first crowdsourcing-approved project in Japan, 21100 Shinkai 6500 Submarine, I wondered if the program would ever make it to the states and if it did, what our first product would be. I never thought that the first product would be LEGO Minecraft. Not that I have anything against Minecraft or anything. It just seems like the simplistic nature of the graphics already lends itself to LEGO and making an actual set may result in just a box full of basic bricks. I guess an analogy would be taking paint to paint a picture of paint. Penny Arcade did a strip that pretty much sums up what I’m trying to say. Our strip has a slightly different take on it. Out of all the proposals that could have been approved, Minecraft got the most votes? I could walk into a store, buy a bucket of bricks, slap a Minecraft label on it and call it a day.
Regarding our strip name, we’ve gotten a ton of responses. Thanks to everyone who took the time to come up with a suggestion. We think we’ve settled on one, but are making sure all appropriate channels are cleared. We were intending to reveal the name in the next strip but that may be delayed another week or two. Stay tuned.
Today, the LEGO CUUSOO Blog announced the concept for LEGO Minecraft has been approved. From the LEGO CUUSOO Blog:
We’re happy to announce that the Minecraft project on LEGO CUUSOO has passed the LEGO review and we are now developing a concept that celebrates the best aspects of building with the LEGO system and in Minecraft. We can’t wait to show it to you—but it isn’t ready just yet. These things take time, so we appreciate your patience. More details are to come.
I can’t shake the feeling these sets will be limited, perhaps to online outlets such as shop.LEGO.com. I realize Minecraft is fairly popular, but is it popular enough? Or, better yet, will it remain popular over the period of time it takes for these potential LEGO Minecraft sets to see the light of store shelves?
You know that little crowd-sourcing project of LEGO’s, LEGO CUUSOO, where you can vote on the fan submitted creations to hopefully see some of them turn into a real set? Well, the LEGO Minecraft idea has reached the 10,000 vote threshold to be turned into a real set. The official press release below, more pictures on the Minecraft page:
BILLUND, Denmark – A project backed by Minecraft developer Mojang has become the first user-sponsored project to reach the 10,000 vote threshold on the new global version of LEGO® CUUSOO, opening the way for a LEGO set featuring Minecraft to become a reality.
It took the project only 48 hours to gather votes from 10,000 fans of the project from around the world.
“We’re really excited to see the fantastic enthusiasm of the Minecraft community. This is what LEGO CUUSOO is all about, connecting people’s passion to the LEGO brick,” says Paal Smith-Meyer, Head of the LEGO New Business Group. “It is still too early to say whether a Minecraft play set will become a LEGO product as it still needs to go through a review and approval process to ensure it meets our usual LEGO standards, but it is certainly a lot closer.”
A go/no-go decision should be reached within the next few weeks. Assuming it is given a “go,” then development on any new sets will begin. During this time, LEGO model designers refine the product, while packaging, instructions, and marketing are developed ready for a production run. This will take several months.
LEGO CUUSOO is an idea collection system that asks the Danish toy manufacturers’ consumers to submit and vote for their favourite ideas for new LEGO products. It can be found at http://lego.cuusoo.com . The site is currently in “open beta” and has been well received by fans and niche interest groups eager to see their ideas become official LEGO products.
CUUSOO, which means ‘imagination’ or sometimes ‘wish’ in Japanese, has been developed with CUUSOO SYSTEM, a subsidiary of Japan-based Elephant Design that has worked with open innovation and crowd sourcing for more than 10 years.
The LEGO Group has worked with CUUSOO since 2008 on a Japanese site that has attracted hundreds of ideas and seen thousands of votes cast by a 35,000-strong community. Now the time has come to test the concept internationally.
The first Japanese product, the Shinkai 6500 submersible, went on sale in Japan in February 2011. The next Japanese LEGO CUUSOO model will be the Hayabusa unmanned spacecraft launched in the first quarter of next year.
It took the Shinkai 6500, 420 days to reach 1,000 votes in Japan. Hayabusa took 57 days to 1,000. With the launch of the LEGO CUUSOO worldwide site the threshold was raised to 10,000 to reflect the larger audience.
On LEGO CUUSOO, ideas that are supported by enough votes will be examined by a LEGO jury that will check that the models meet LEGO standards of safety and playability and support the LEGO brand. Consumers who have their ideas chosen for production will earn 1% of the total net sales of the product.
In the case of the Minecraft project, Mojang and the collaborators have offered the 1% CUUSOO royalty to a charity of Mojang’s choice.