In a very topical coincidence, given our recent opinion piece on LEGO’s Girl Problem, artist Jon Lazar has been working on a LEGO Super Friends line, aiming to make some of the Friends figures more nerdy and awesome by turning them into customs of a wide variety of DC and Marvel Super Heroines.
You can see more of his stuff on Instagram, or see it covered on The Mary Sue or The Escapist. Let me just be up front, and say I’m considering going out and getting this Jubilee right now. More pictures of the figures after the fold.
When the recent Research Institute set came out, there were a lot of people that were really excited to see it, both because it was a decent idea and because it was a set that could be used for positive role-model toy for girls. There were some people that weren’t, a lot to just indifference, but some that just get angry when you say the word “girl” without also including some derogatory reference. I assume that those people are registering on the site right now, just to complain without ever reading another word. Sadly, those comments won’t be approved until after the contest voting has wrapped up.
I have a vested interest in this, because I have a two-year-old daughter. She loves stuffed animals, Duplo, and Tonka trucks. I have a closet of Lego sets put away for her, and in all of them there are four female minifigs (three are in the Research Institute). There are some mini-dolls in there because I have a few Friends sets in there too (the ones I didn’t part out for myself, because the part selection in Friends is fantastic).
The Ideas sets this year are a rare and welcome exception
Let me be very clear… I’m talking about the gender imbalance in LEGO sets. There are plenty of other things we could call out about LEGO… the lack of diversity, the problem with how certain ethnicities are portrayed (or not), the lack of handicap figures (which I find surprising primarially for much LEGO does to donate to hospitals where the “just like you” factor could make a big difference). These are things that I think should be talked about too, but I’m only going to pick one fight at a time.
This was all the diversity there was in the original trilogy…
I’m also aware that the problem is much bigger than Lego. The idea of equality, especially gender equality, just unleashes a whole heap of stupid inside the nerd realm. Lego is part of that, which means it’s just a reflection of the bigger problem. Except Lego isn’t just a nerd property, and it isn’t just licensed sets. It’s a kids toy. I could write many, many articles about the problem with the entire girls toys vs. boys toys, or the problem with pinkifying to make something “girl friendly,” and I have posted stuff like that on the forums… but Lego is loved by girls and boys, and that’s where the problem is.
I just finished covering the LEGO Friends line from Toy Fair and you can catch all the photos and details at our sister site. The one set I’m looking forward to is 41015 Dolphin Cruiser. Pleasure craft, yacht, cruiser, whatever you want to call it, it’s awesome and looks like it’ll be lots of fun. There are thirteen new sets with over a hundred pictures to peruse through, so head on over to HeartlakeFriends.com and take a look at what’s coming in 2013 for LEGO Friends.
Tonight was the industry awards show for the American International Toy Fair where they give out awards for Toy of the Year in various categories as well as induct any new inductees into the Toy Hall of Fame, and The LEGO Group walked away with three out of the twelve categories. It should be noted that no other manufacturer won more than one award. Top Honors for Toy of the Year went to LEGO Friends for which I’m very happy about. LEGO also won Activity Toy of the Year with LEGO Friends, Girl Toy of the Year with LEGO Friends, and Specialty Toy of the Year with LEGO Architecture. And that my friends is how this post is relevant.
After the great coverage of both the London and New York Toy Fair’s by our intrepid reporters Pete, Don and Ace it was easy to forget about the one held in Germany. Francesco “Frankie” Fondi (awesomely alliterated alias award) sent a heads up about LEGO’s occupation of the Nuremberg airport baggage area, which was overwhelmed with LEGO Star Wars statues. You can check out the rest of the shots at his site. I’d guess these are statues that may pop up in LEGO stores quite often, but I’ve never seen one in person and the thought of them invading an airport just seems like an odd publicity stunt. Neat nontheless.