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Posts Tagged ‘DC Universe’

Ace Kim | August 1st, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] LEGO Responds to the Minifigure Giveaway

LEGO_logo

I was contacted earlier today by LEGO PR and received the following statement regarding the minifigure giveaway at San Diego Comic Con:

Regarding the SDCC minifigure raffle, we can assure you that, contrary to the speculation, the giveaway was in no way rigged or predetermined. After several years at SDCC where minifigure giveaways have left room for improvement, we did implement a new system this year, which was then adapted at the request of the SDCC organizers. Many of the things that are being discussed online about the manner in which we conducted the raffle are not based in fact.

We acknowledge and regret that there were crowd control issues on Thursday, but those were rectified, and the new process for the raffle ran smoothly for the remainder of the show. We did not distribute specific tickets to specific consumers, nor did we favor children over adults. The raffle was managed randomly in an attempt to be as equitable as possible so that the largest possible audience at the show had a fair chance to win. We are unable to control who wins, and we have no interest in a pre-determined outcome. Our goal is to offer a limited edition collectible to as many fans as possible in a fair and equitable manner. Given the nature of a limited edition giveaway, we understand that fans may be disappointed with the results. We are equally disappointed that there is an audience who receive limited edition figures and then sell them at a premium online; this is not in our interest, nor is it the intention of our activity at SDCC.

It is unfortunate that fan disappointment is manifesting in a proliferation of misinformation about our intentions and/or the manner in which we conducted the raffle. We have worked hard over the years to improve our SDCC raffles and we always seek to learn by doing. As we consider future plans, we will carefully review this year’s experience and the valuable feedback that our fan community shares, in order to continuously deliver a positive brand experience.

What do you think? Thoughts? Reactions?

Ace Kim | July 30th, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] Marvel and DC Minifigure Giveaways: How LEGO Gamed the System Part 2

Superman up the sleeve

I met Juan during my search for a Black Suit Superman. He’s a nice guy, family man, father of two. Goes to Comic Con every year as a family vacation. His kids are big fans of LEGO. We started comparing notes on our experiences with the minifigure giveaway. And Juan’s perspective is very different than most people I’ve talked to in that he was not only able to score a minifig, he scored all four of the Super Heroes minifigs, including Azog.

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Ace Kim | July 29th, 2013 | DC Universe, LEGO Super Heroes, Marvel Comics, News

[SDCC] Marvel and DC Minifigure Giveaways: How LEGO Gamed the System Part 1

Shell Game

San Diego Comic Con has come and gone and it wasn’t without it’s drama. And by drama, I am referring to LEGO’s handling of the minifigure giveaway. After talking with several con goers, I am convinced that LEGO was selective on who they gave winning tickets to. Bottom line: the system was rigged.

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Ace Kim | July 13th, 2012 | DC Universe, LEGO Super Heroes, Marvel Comics, News

SDCC Friday’s Minifig Bonus Prizes

Update: there will be other prizes, the below list is just the bigger ticket items.

Hulk

I just received word that there will be additional prizes to be awarded to the lucky few that win an exclusive minifig today. If you win a minifig, look at the back of it. If you find a sticker, you will win one of the following bonus prizes:

  • 18″ LEGO Built Hulk and Batman Model – These are awesome! Like a mini version of the Hulk in our booth!!
  • Signed Comic Books
  • Green Lantern & Kilowog DC Collectibles Comic-Con Exclusive Figure 2-Packs
  • The Batcave signed by Jim Lee and Geoff Johns.
  • LEGO Batman 2 Video Games
  • Framed LEGO DC and Marvel Model Design Sketches
  • Exclusive Superman and Batman Maquettes
  • Four-Pack of LEGOLAND California Tickets
  • PS Vita Video Game Console

Good luck to all!

Ace Kim | July 19th, 2011 | LEGO Batman, News

LEGO Gets Full DC Comics License

LEGO Gets Full DC Comics License

Variety reported a few hours ago that LEGO now has the full DC Comics license. In short, expect to see LEGO sets based on their most popular characters including Batman, Superman, Wonder Woman and villains the Joker, Bane, Harley Quinn and Lex Luthor.

LEGO will unveil the initial wave of sets at Comic Con which kicks off tomorrow night. 3,000 minifigs of Batman and Green Lantern will be given away “distributed”. FBTB will be there all week, so stay tuned for our full coverage.

Full article snippet below, link to actual article below that:

Warner Bros. has expanded its relationship with Lego, granting the toymaker access to DC Entertainment’s complete library of comicbook characters and stories to launch DC Universe “Super Heroes” as figures and playsets.

The multi-year licensing deal, made through Warner Bros. Consumer Products, will start rolling out the new line in January, starting with 13 characters, including Batman, Superman, Wonder Woman and villains the Joker, Bane, Harley Quinn and Lex Luthor.

The first toys will be shown off at the Lego booth at Comic-Con Intl. in San Diego, where 3,000 exclusive Batman and Green Lantern minifigures will be distributed to launch a promo that runs August-December, enabling fans to create and submit videos, photos or illustrations of the characters to win trips to Legoland and Warner Bros. Studios.

WB and Lego had already been producing toys and videogames around the Batman franchise, and will launch a new set of playthings around next summer’s “The Dark Knight Rises” through the Lego Batman collection. The “Lego Batman: The Videogame,” published by WB Bros. Interactive Entertainment, has sold more than 12 million units since 2008.”This partnership gives builders a chance to recreate the characters, vehicles and worlds of some of the most iconic super heroes, so they can relive the action and even customize it, a proven and winning formula in Lego construction,” said Jill Wilfert, VP, licensing and entertainment for the Lego Group.

WB builds on Lego partnership