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Posts Tagged ‘clone brand’

Ryan "chief" Wood | February 16th, 2011 | News

Kre-O and the Elephant in the Room

You might have heard by now. There’s a new line of toys preparing to transform and roll out to construction toy aisles from #2 US toy maker Hasbro. The line is called Kre-O, and it’s debut theme is Transformers.


At the American International Toy Fair this weekend in New York, Hasbro debuted their new line of brick-based building sets. Although security was pretty heavy in Hasbro’s venue for the press event, extra care was given to Kre-O: segregated from the rest of Hasbro’s offerings, surrounded by security guards and behind an extra set of doors and with strict no photography rules (the exception being one media outlet given the chance to shoot some exclusive video) Ace and I got to spend a good half hour with the first wave of sets that will launch this fall.