Mister Ed wrote:I think it probably COULD be done, through negotiation with Mattel or Hasbro, but it would cut into the profitability, since their exclusivity would mean they'd only allow it if they got a cut. I've heard of at least one case of a company with an exclusive license (in this case for tabletop games for a certain property) working with another company (that had a popular line of card games) to produce a crossover product, so it CAN be done. Whether it would be possible in this case with everybody being happy about their cut is another matter.
Yes possible but not probable. Hasbro has already said no in regards to Star Wars I think its safe to assume that due to lack of individual Marvel minifigs the same answer applies. Perhaps now that Disney owns Marvel and Star Wars they will look to amend any standing contract but thats not likely either since the SW-Hasbro contract was renewed within the last couple years and doesn't expire until, I think, 2020. Hasbro knows that with the new trilogy there is a lot more money to be made.
As far as Mattel, they are nto the company that Hasbro and Lego are. The only Mattel figures I have collected over the years are Dark Knight and Man of Steel Movie Masters and from what I understand from other collectors getting good quality figures from them consistently isn't really their thing so I wouldn't expect them to agree to cut into they're own profits and agree to individual DC minifigs. WOuld like to be wrong but I just don't see it happening.
I think ultimately the burden lies with Lego to get us more Marvel and DC figures fans want. Getting 2-3 minifigs with small sets (Iron Man Mandarin set, Lex mech set, Iron Man War Machine, Killian sets, etc) are actually good deals but they need to give us more variety. How many more versions of Batman do we need? (with more on the way next year) There are hundreds of Marvel and DC characters to be mined but Lego want to appeal to kids who are familiar with the big names - Superman, Batman, Iron Man, Spiderman, etc., so that obviously dictates their decision making over older collectors who want lesser known characters. But Marvel has a good slate of movies coming up in the next couple years (also the video game) so hopefully we get Fantasic Four sets, X-men sets, Guardians of the Galaxy set, etc. As for DC only movie on horizon is Batman vs Superman. I would expect a healthy dose of more Batman until then.