On sale starting today are not one but TWO retail exclusives that you can purchase only at the LEGO booth during the con.
The LEGO Star Wars exclusive is Jek-14 MINI Stealth Starfighter. Following cues from last year's convention specials, the MINI Stealth Starfighter has a chibi aesthetic to it from its miniature form with its exposed cockpit and seated pilot lending to the exaggerated "head" size. The price for this set is $39.99 and will net you 105 pieces.
The Hobbit exclusive is Micro Scale Bag End. The set seems to include Bilbo Baggins in the same neat collectible packaging style as the Star Wars exclusive. The price for this set is also $39.99 and will get you 130 pieces.
We'll be providing reviews as soon as we get our hands on the sets.
Also, the booth is selling the 21103 Back to the Future Time Machine set. This is not an exclusive, there is nothing special about this version. This is the same version you get if you were to buy it elsewhere. Price is $34.99