dWhisper wrote:Um... yeah, a bit of an overreaction? While I'm no fan of this (and even working on an article / post about it), the simple fact is LEGO has no reason to cater to any individual customer. I'm willing to accept these a lot more than I was in the ones two years ago, where they had Green Lantern as an exclusive figure and never released him. I don't mind the marginal or B-listers all that much showing up in exclusives, but I'm not sure why you'd expect every figure to be catered to specific buyers.
For my part, I wish they would focus on any "buyers" at all with such figs. As I understand it, nobody is buying these figs. I'm at a loss to explain how it benefits them to ONLY make figs to give away free at an event where such giveaways seem to have the result of not driving people to actually experience their booth, but drive people away with massive lines and crowds of people that are ONLY there to try to get their hands on the "exclusives". Does creating such a zoo atmosphere at the convention, and creating a desirable product that they then categorically refuse to sell to the majority of people interested in LEGO, actually get people more excited about LEGO on the whole? Maybe it does, but I'm at a loss to see how. And I can't quite figure how giving away a few thousand figs at a single event, and making it clear that's the only way to get them, can possibly result in more revenue than being open to including those same figs in sets they can sell for money at some later point.
dWhisper wrote:And it's not as if LEGO is doing something that is unique here. Don't complain about LEGO, complain about the whole idea of the SDCC exclusive. All of the manufacturers do it, and continue to do it. This is one among many for toys most of us will never see.
Oh, I aware that they are not alone. And the system IS really what I don't get, but I frame my dissatisfaction in reference to LEGO specifically because a.) this is a LEGO specific forum, and b.) I don't care all that much about other types of convention-exclusive toys.
Though I have seen some examples of other such toys handled in a less aggravating fashion, from making them available for purchase to others after the convention (so not REALLY exclusives, but more early access), to having the "exclusive" nature of such products be limited to the packaging, and so being more squarely aimed at the sort of collectors that JUST collect stuff, without playing with it.