I thought Lone Ranger was a great license for LEGO to pursue. The Old American Western theme offers all kinds of building opportunities - town structures, barns, trains, stagecoaches, and steampunkers could re-use the technology and parts from this era. The sets that LEGO has come up with look great, IMHO.
But the movie does seem a bit formulaic, but hmmmm...weren't all Westerns? I mean, Rustler's Rhapsody with Tom Berenger, one of my favorite movies was good because it skewered the Western forumula, but it had to do that by dipping into the surreal, and even, metaphysical. I guess we can't really expect anything in Lone Ranger the movie besides pretty Western landscapes, a lot of horse-riding stunts, and a few dynamite explosions.
I can tell you if i was a kid, I wouldn't mind getting some Lone Ranger sets for gifts. I'd have epic battles with Cowboys and Indians teaming up against Alien Conquest and Galaxy Squad creatures.