crazybirdman wrote:There are tons of benefits. There's the people that will complain, or won't come by your booth at all unless you have some type of exclusive.
crazybirdman wrote:And that makes sense, why waste your time buying something you can get anywhere, to some people, the point of conventions are the exclusives.
crazybirdman wrote:It also gets people talking about your product. If there was a superboy figure in a LEGO set, people may get excited, but if it was an exclusive and the biggest comic book convention of the year, that gets people talking.
Not seeing the benefit, if the "talking" is in the form of, "Gee, wish they would have put that in a set I can BUY. That sucks." I can't imagine they get a lot of people saying, "WOW, there was a really cool fig offered exclusive at SDCC that I have no chance of ever getting. That makes me want to go out and buy one of the 15 sets with regular, old Batman figs in them!" I can tell you that their exclusive treatment of GL at the last con didn't prompt me, a big GL fan, to buy any of the rest of their DC Heroes line. Why would it? To date the only one I've bought I would have bought anyway, because of what it HAD IN IT, not what they made sure I couldn't get at some convention. I just don't get the benefits of "getting people talking" about a product that you aren't willing to sell them..
DarthBuilder wrote:Dont get me wrong, I enjoy getting some $$$ rewards from being a VIP MEMBER $5 here $10 there. It's free money but I am dissapointed that there is a serious lack of anything truly exclusive. I agree totally with the above issues discussing exclusives at large conventions but at minimum why can't a "VIP" have an opportunity to buy an exclusive or at least be entered for random drawings. Something. I would buy a new set from Shop@Home if offered availability 48 hours ahead of release date. How about free shipping? Something to that affect...
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