Sounds like good business to me, buy low and sell high. Scalping implies that there is a limited supply of a current item which a seller is taking advantage of and reselling at a high markup. Online retailers typically have a few dollars of markup here and there, TRU being a prime example online and in store. MSRP is a suggestion from Lego but not a requirement (like Apple products). I actually accept TRU markups as they are the only free standing toy store left and need to charge a premium for that. I also choose not to pay them as no one twists my arm! Yes, they have store exclusives but that's the point of having them.
Take the smaller online retailers like bbts and Brian's Toys and they have to compete with everyone under the sun. They may markup the more in demand items while leaving shelf warming items without any markup. Whether the MF offer of $250 was a typo or just old info, it doesn't matter much since no one forces someone to take that offer. Unless you run a toy store online, you can't really criticize these guys for their business practices unless you run one that fits your moral imperatives. Caveat emptor, let the buyer beware. It's not up to the seller to inform people what a good deal is or if they're overpaying.
, contact me if you'd like to perform trades from my inventory. I'm looking for original genosian fighers, second version a-wing fighters and tie bombers. I may be interested in other sets so let me know what you have.