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ultra builds

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ultra builds

Postby mikado » Wed May 09, 2012 9:52 am

just saw this over at the cuusoo page and these look awesome and a very viable chance at getting into the star wars line.

http://lego.cuusoo.com/ideas/view/15448#
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Re: ultra builds

Postby Athos » Wed May 09, 2012 10:09 am

I saw them on hothbricks, but since I don't parle the francais, I thought they were already official sets.

http://www.hothbricks.com/2012/05/lego-star-wars-ultrabuild-series-ne-vous-faites-pas-avoir/

I think C3PO looks funny in that pose...

Steve
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Re: ultra builds

Postby mikado » Wed May 09, 2012 10:27 am

i was so hoping they were being officially announced and they managed to get a scoop but they do look cool
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Re: ultra builds

Postby cas » Wed May 09, 2012 10:37 am

Don't these cross over into the "action figure" department that Lego can't enter with the Star Wars license? I'd assume these would already exist if that wasn't the case.
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Re: ultra builds

Postby mikado » Wed May 09, 2012 10:55 am

doesnt seem to be a problem with other lines with action figures ie marvel and dc. So lets try to get this sucker to 10k and see what lego says
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Re: ultra builds

Postby CaptainFordo » Wed May 09, 2012 12:49 pm

cas wrote:Don't these cross over into the "action figure" department that Lego can't enter with the Star Wars license? I'd assume these would already exist if that wasn't the case.


Interesting if true, since Hasbro own both the SW and Marvel licences, it would mean if that were the case it would be due to someone higher up the chain, since Marvel ultrabuilds are allowed.
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Re: ultra builds

Postby mikado » Sat May 12, 2012 7:22 pm

500 votes already awesome
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Re: ultra builds

Postby Solo » Sun May 13, 2012 12:02 am

Those look really fun. Nice blend of the old Technic Star Wars figures and the super poseable ball joint based parts. I never got into Bionicle and related lines, but these I would find hard to pass up.
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Re: ultra builds

Postby Rook » Mon May 14, 2012 8:02 am

In general I have to say I hate this crappy large molded stuff. HOWEVER!

Image

Image

Image

Image

I want these SO bad! :shock: :x Light 'em up on Cuusoo! :D
Yea, though I walk through the valley...
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Re: ultra builds

Postby mikado » Mon May 14, 2012 12:18 pm

c'mon lets help rook get his large crappy molded stuff asap
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Re: ultra builds

Postby mikado » Tue Jun 05, 2012 4:38 pm

its over 1000 votes today so its inching closer
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Re: ultra builds

Postby dmsmith » Thu Jun 07, 2012 11:46 pm

C3P0 Looks pretty Buff! Kinda what he would have looked like if Arnold Had played him. LOL!
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Re: ultra builds

Postby crazybirdman » Fri Jun 08, 2012 9:35 am

yeah, some of the parts could be swapped to make character more/less buff. But people get the idea. I get the feeling if LEGO could have made these they would have already though
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Re: ultra builds

Postby mikado » Sun Jun 10, 2012 8:20 pm

wow someone deleted the ultrabuilds on the cuusoo page i wonder what happened?
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Re: ultra builds

Postby mikado » Sun Jun 10, 2012 8:24 pm

seems the dark bucket is deleted too but its odd both are on the top ten on cuoosoo too
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Re: ultra builds

Postby cas » Mon Jun 11, 2012 9:08 pm

It's back and it's archived for exactly the reason I figured, they cross into action figure territory. Too bad.
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Re: ultra builds

Postby mikado » Tue Jun 12, 2012 12:58 pm

its sad they shelved this build, its nothing like what hasbro builds and is more a building toy than a action figure. Mega blocks made ultra builds like this and there was never a gripe from the company that built their figures
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Re: ultra builds

Postby Nerfman1234 » Thu Jun 14, 2012 12:40 pm

Why was this even archived? They are basically the same as the Superhero ultrabuilds. And they were archived because the went into "action figure territory". THEY ARE THE SAME THING. ....must....control....rage.....
Spoiler: show
Maggie shot Mr. Burns.
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Re: ultra builds

Postby cas » Thu Jun 14, 2012 12:52 pm

Physically, yes, they're the "same thing." But that is not what this is about. This is about Lucasfilm Licensing allowing Hasbro to produce Star Wars action figures and action toys and allowing Lego to produce Star Wars construction toys. The licensing agreements can get very specific. These Ultra Builds may fall into the construction toy category, but they also infringe on Hasbro's action figure license. Plus, Hasbro doesn't want Lego to produce items that resemble action figures since it may reduce Hasbro's action figure sales (they complained to Lucasfilm Licensing about the Star Wars minifig packs years ago). It's the same reason Hasbro cannot produce Star Wars construction sets (Kreo).
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Re: ultra builds

Postby Solo » Thu Jun 14, 2012 12:55 pm

Hasbro have historically been very protective with the Star Wars action figure license. They like being the exclusive source for them and Lucasfilm lets them dominate it. Meanwhile, Marvel and DC are more permissive. So yes, the toys themselves aren't any different, but the licensing hurdles are significantly higher.

[pre-edit, looks like cas beat me to it]
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