Igginz wrote:I don't think its sexist to effectively hit your demographic.
I think that's a pretty good summation. Some people aren't seeing past the marketing and are having knee-jerk reactions.
BrickBits wrote:I'm female, I'm disgusted. Guys get to be superheroes, girls have to run pony-popstar-cake shops? Really LEGO? It wouldn't hurt so much if it didn't feel like such betrayal from a company I love.
I've been very interested in this discourse. As previously mentioned, I have a young daughter myself. I'm still not sure I get the disgust and the appall some people seem to express. I've been catching up on the "A Look at LEGO" podcasts, and episode 7
broaches the Friends subject, which prompted me to look into this again. Some interesting feedback from fans in or near the target demographic:letter from 14-year oldletter from 10-year old
(which I have my doubts about - either we're really gifted, we got a lot of help from Mom and/or Dad, or it's just bogus)
I'm just not getting what it is about Friends that is setting people off. Paradisa had pink and people long for its return. Bellville had even more pink, BURPy parts and giant doll-esque figures, yet that doesn't seem to have raised the ire of consumers. What is it about Friends that is different? How does it prevent any young girl who is interested in Creator or even Ninjago from buying Creator or Ninjago sets? On top of that, what's wrong with a treehouse
? A car
? An ATV
? An invention workshop
? How are these things telling females they're only good for being pretty just because they have some brighter, maybe more pink-skewed colors? Granted, I don't know why you need a bucket of hairbrushes with a car, but it is a convertible.
Some folks have raised an interesting point, that I think might have some validity. The Friends figure is different from the standard minifigure, but not different enough. It's the same size. The sets are roughly the same scale as standard system sets. So, people are more confused about the change.
BrickBits wrote:As other posters have pointed out, more female characters in the regular sets, please. And that includes the strong female characters in the [licensed] lines.
LEGO says research revealed to them that girls couldn't relate to the standard minifig. Based on personal experience in my household, I think that was some miscommunication. I'm repeating myself again, but my daughter loves the standard minifig. What she's not so pleased with is the ratio of boy minifigs to girl minifigs, not the style of the fig itself.
So, all that to say - there are criticisms about this line that I get and share. But I don't understand where the sense of betrayal comes from.