Marty wrote:I for one agree, Lego needed to do a better girl's theme, having a daughter myself I found it extremely hard to buy the Lego product for my 7 year old, apart from Spongbob & Harry Potter there wasn't much out there in Lego that interested her.
Flynn wrote:I think the problem is not them trying to appeal to the female demographic, it's them doing it in such a sloppy and overdone way that it almost makes them seem, well, sexist. It's one thing to be increasing the male/female ratio in City sets and quite another to devote a whole line to something that feels more in place with the Polly Pockets crowd of shoppers.
Igginz wrote:I don't think its sexist to effectively hit your demographic.
BrickBits wrote:I'm female, I'm disgusted. Guys get to be superheroes, girls have to run pony-popstar-cake shops? Really LEGO? It wouldn't hurt so much if it didn't feel like such betrayal from a company I love.
BrickBits wrote:As other posters have pointed out, more female characters in the regular sets, please. And that includes the strong female characters in the [licensed] lines.
Draykov wrote:I'm just not getting what it is about Friends that is setting people off. Paradisa had pink and people long for its return. Bellville had even more pink, BURPy parts and giant doll-esque figures, yet that doesn't seem to have raised the ire of consumers. What is it about Friends that is different? How does it prevent any young girl who is interested in Creator or even Ninjago from buying Creator or Ninjago sets?
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