Shop@Home in the UK has knocked 30% off the price of this set, taking the total cost down to £66.49. This is a much more reasonable price that the RRP of £94.99. I understand that the sale price is valid until the new year. Link.
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Permalink: http://www.fbtb.net/2010/12/22/uk-sh-knocks-30-off-10215-obi-wans-jedi-starfighter-ucs/