DarthMC wrote:And on a separate topic - Why only 3 spartans per box? Did they not know that would be so popular?
Um, yes, they DID have a pretty good idea. That's WHY there are only three per box. That's why there were only three Zombies per box last time. The hope is that people will buy more packs in the hopes of getting those more popular, yet rarer, figs. Of course, I think that's foolish myself, since the people that REALLY want a Spartan (or multiple Spartans) could easily find them, even without barcodes, so all LEGO is doing by making more popular ones rarer is cheating themselves out of sales when the people that CARE which ones they get will find out before they buy, and simply not buy if what they want isn't there.
Until they put these things in rigid boxes, I can see no point in this sort of rarity structure. It seems like it will make them LESS money, not more.
(I also don't see why they don't mix the figs up in the box more, too. For anybody that IS just grabbing random figs, they will be turned off pretty fast by repeatedly getting multiples in the same small purchase, I would think. The things I heard about people ordering 5 off Shop@Home and getting 3 of one and 2 of another, well I would think that's a quick way to kill interest in the product.)