onions wrote: BrickSith206 wrote:
I'm just surprised that TRU would pair LEGO with Hasbro product considering the two companies are not the best of friends. For those that don't know, hasbro sued Lego claiming the rights to "star wArs action figures" and the ability to sell those individually. The decision in that suit is why Lego sells their "action figures
" as "magnet sets."
I don't think TRU cares.
A statement I agree with. However, there is another part of the equation, and that's TLG. I would think LEGO would need to sign off on said promotion considering the promotion involves another brand, especially having personally seen their joint marketing agreements for resellers. I seriously doubt TLG would let another toy brand piggyback on their brand's success.
It would be the first time I have ever seen a "buy this lego set, and get this other non-lego toy free" type of campaign.
Of course, all this is merely speculation until the ads make it out.