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You know, I saw that online (found on my own :-) ) and with 4 kids, the three older ones (ages 11,13,16) just got cell phones, maybe my fourth (who is the only boy age 2) may get one like that when he is ready (read: older). Plus, of all of the kids, he shows the most excitement and aptitude toward building with Lego. He would totally love that. If we are being totally honest, I kinda would too.
Does LEGO really think this is going to have good sales? Not many ten year olds have cell phones, and I can't see a 16 year old kid or a 30 year old man using one of these, so it doesn't look so great for this phone. Maybe LEGO will start offering home appliances soon, like ovens, blenders, and refrigerators